Yesterday, I was on three different calls where either professionals or business owners talked about rushing to get some sales in before the end of the month to hit their goals.
Why not have that urgency very day? Ponder that for the weekend.
I’d like to share another story with you. It’s sort of like like a spring cleaning for your business.
Dan Kennedy has a story that he often shares about purchasing new races horses.
These horses will come with certain equipment that different trainers or owners have “added” to the horse over time.
New owners or drivers never take the time to think…"Does this horse need all of this stuff to run fast and win races?"
They don’t think "Could we get rid of some of these pieces of equipment and make the horse faster rather than continuously adding more equipment, supplements, and training?"
Our businesses are the same way.
Is it possible that you have a lot of trash in your business, causing confusion and slowing you down?
Over the past 2.5 months I’ve been helping our team Marie Kondo the Magnetic Marketing business.
We had A LOT of trash.
A LOT of Spring Cleaning to do.
A LOT of ways to optimize and get better.
Lots of looking at everything and asking if it belongs in the scrap pile or in the "put gas on it and make it better" pile.
This month is a great time to look at everything you’re doing and ask yourself “Do I Love This?” or “Does it need to go?“.
Does doing x, y or z still make sense for our company? or… Are we just doing something because that what we’ve always done?
Or worse yet, is it losing effectiveness? Do you keep adding to it, never thinking about removing some stuff to see if it gets you better results.
This might even mean less gross revenue, but more NET revenue.
Do you have team members underperforming? A smaller team might mean less sales, but more net?
Do you have marketing campaigns that could be improved?
Do you have tools that you’ve bought over the years and never used that you’re still paying for?
Let me share a few things that we’ve done over the past 2.5 months…
Our Infusionsoft Account is nearly 20 years old and had been badly bloated. Lots of contacts with just email addresses that had opt-ed out. We removed over 300,000 contacts.
We also had hundreds of thousands of people that had requested information and slipped through the cracks of our constant communication. Now we’ve started to re-engage them in a variety of ways. You may have been one of them, over 11,000 have been re-engaged!
There was an affiliate program that had thousands of affiliates. 95% of them selling little to nothing and the program had been paused for years.
We’re using the chalkboard approach. We wiped it entirely clean and we’re starting over.
If you have a Business To Business model and would like your customers to learn about Magnetic Marketing or you’d like them to learn about BusinessAdvantage TV and get paid for sharing our content... please reply to this email and let me know a little bit about how you communicate with your customers and how many of them you may have. We’re working to develop a new Magnetic Marketing Partner program to help us spread the word.
Our Facebook account over the years has had a variety of either inside the team “experts” or outside of the team experts. Each adding more audiences, ads, campaigns and stuff into our Facebook Account.
Much of it not being used correctly. As we create new offers and conversion plans … we removed 90% or more of what was in our bloated Facebook Account.
We’re neck deep in a new website and new web store. Our many of our websites are underperforming, poorly laid out and poorly thought out. They're now getting a total makeover.
If you’ve read the Marie Kondo organization book, you know her approach…If you don’t “love” it, it has to go. If you have a website you’re not proud of, it should go. You need to love it so you talk about it. Promote it. Sell it. It becomes magnetic.
We’re working to make everything we do something our team is pumped to talk about.
Some of this means removing and sunsetting products, websites, events.
Some of this means re-inventing products. Creating new events. Creating new excitement.
Take the time to look at everything you’re doing and see if you can go faster and further by removing some people, processes, promotions.
Then look at what you can re-invent and re-imagine to make them bigger, better, bolder and more exciting.