One way that we become mesmerized by Dan and his copy is because of his incredible ability to create stories that tie to a specific point he’s teaching or product he's selling...usually both at the same time.
Let me share with you a simple formula that he’s using, it might help make you more aware of what’s happening around you every day and give you the ability to create more memorable marketing and copy.
Dan often takes things that happen in his personal life, then creates a story from the situation, then he ties that to a teaching point, and then often embellished it slightly for drama, humor, and imprint.
For some of us that have been around him long enough, we can finish his stories.
Some of his stories can teach multiple points.
During Dan’s speech that sold Magnetic Marketing, he has a few of these stories. The Annoy Pest vs. Welcome Guest story and Al The Plumber Stories. If you're not familiar with these stories you should listen to his stump speech.
These stories have now sold tens of millions of dollars of Magnetic Marketing. The stories are funny, engaging, and imprint very specific points of the Magnetic Marketing System.
This leads me to something that happened to me this week and lessons to be learned from a very niche product.
I was in Marco Island, Florida this week visiting a condo that I purchased in February. I hadn’t been here since the pandemic began and I had bought this condo after my realtor sent me some photos, so I wasn't familiar with every detail of the condo and it's amenities.
It has a picture-perfect sunset every night and it was recently updated, so there was no need to know anything more about it.
This specific condo has a river that leads to the Gulf of Mexico.
As a triathlete I’ve been looking for some open water to swim in here that also has less boat traffic than open water on the main beach.
To my delight it looked like this area would be perfect. A nice stretch of a couple of hundred yards that I could do laps in.
So I asked my rental agent on the island and another person about the river. They both said “bull sharks”. Of course, I’ve swum in the Gulf before, so I’m not afraid of Jaws getting me…but I suppose they have a point, maybe some risk mitigation would be smart.
After the realization that there are “sharks”…instead of just giving up on the idea it led me to a Google Search for “Shark Repellant”
Which led to a website.
And the website had some great copy, direct response elements so I thought I'd share it with you and create a quick contest!
==> Check out their website at www.SharkBanz.com
==> Watch this video
Check the site and reply with the very smart copywriting and direct response elements that you see on the site and video.