Over the past two weeks here in the United States we had the Democratic National Convention and The Republican National Conventions as we prepare for the 2020 Presidential Election.
If you watched both, the differences couldn’t have been more stark. Last week as the DNC kicked off, I was watching on the couch working. I was most interested to see what would they do “virtually” that we could learn from. Personally, I’m a believer that we are going to be using some version of virtual in our business from this point forward forever, we surely know that there are advantages and disadvantages.
But if you’re going to want to get paid or “hired” for the job, what the Presidential candidates are vying for…you’ll need to be able to communicate effectively and do your very best to get some elements of “live” into the virtual experience.
As I sat on the couch watching the DNC it felt slow, the production quality seemed low, not well thought out. It was very “low energy” as Trump had labeled Jeb in 2016. The camera work poor, the lighting in many cases not good. The music transition between every speaker never changed, and frankly the song needed more energy to be repeated that frequently.
All I could think to myself is with the hundreds of millions of dollars they received from donors…This is the “Best They Could Do?”
I’m not going to get into the content here, but that difference as stark as the production value.
So this week the RNC had their convention. And you could use the 2016 Trump Campaign, his rallies and the enormous energy he brought to the campaign as indicative information to know before they began it was going to be quite different.
If you were a subscriber in 2015 - 2016, there was one thing that Dan shared that sticks in my mind a lot, not just about the campaign, but about events.
In 2016 the Democrats ran a campaign, Trump ran a “SHOW.”
Love him or Hate him you have to admit, Trump knows show. He’s Barnum-esqe.
The RNC “show” this week had so much attention to detail.
Everything from music choices, to opening reels each night, to the lighting of stages, to the size of sets and the perspective of scale, the venue choices, their ability to string story after story together, night after night.
On Wednesday, Vice President Pence at Fort McHenry in Baltimore, the site of a battle during the War of 1812 that inspired Francis Scott Key to write "The Star-Spangled Banner.” This of course a major point of the President’s 2016 -2020 platform.
Then last night the Grand Finale at the White House. Of course this is a point of angst for his political rivals, but hey, it’s like he came out of the basement at the White House, his current home.
This morning I was watching an interview from Geraldo, who was on the Apprentice and both a dear friend of the President, but also a critic when he sees fit.
Geraldo said he spoke with Trump last week about this and why he wouldn’t use another site in Washington like the executive office building or The Trump Hotel.
Trump’s reply was classic Renegade Millionaire “No matter what I’d do, they’ll criticize me, so I might as well use the grandest of them all and stay here at the White House.”
…again, you may HATE Trump, but that sentence alone is worth the time you’ve invested reading this if you can get past the T word, if not, you’ll be replying with hate mail. Happens every time I point out a lesson you could and should learn from. It’s right there in plain sight for you to learn from, it’s free.
To top it off, he had thousands of guests, which is of course another point of contention and I’m sure he knew damn well going in that he’d catch flack for it, just like I know darn well every time I use him in a lesson, we lose a few readers…which if you study, Magnetic Marketing…is “OK.”
And then after his speech he lit up the sky of D.C. with an impressive celebration of fireworks.
Lessons abound, at Magnetic Marketing we’re in the process of evaluating new tools to deliver a better experience for virtual events.
We’re adding offline elements that arrive in the mail before events to make the experience better.
You can’t just hop on Zoom and do a webinar if you want to make maximum money. You need to think of the production value, the experience that your members, subscribers and students are receiving and feeling.