As entrepreneurs and business owners, often we’re looking for the next thing.
The next revenue stream.
The next business opportunity.
The next new media.
Earlier this week as I was getting ready to write copy and bullet points for one of the Dan Kennedy presentations that we added to BusinessAdvantage TV, I pulled out one that may be a game changer for you and your business.
Which presentation? Acceleration Strategies: How To Speed Up Sales/Buying Cycles, New Lead or Customer In-Flow, Sequential, Repeat or Ascension Purchasing.
If you're already a BATV Subscriber, just log in and start watching now. If you're not, you can take it for a test drive for a week for just $5.
One of Dan's many Renegade Millionaire Rules is Implement More, Invent Less.
Often we're on a perpetual hunt for new because we get bored.
Frankly, getting bored because you have a proven winner is a great thing when you get it in place.
If you have a promotion that consistently works, don't change it. This is the holy grail of Direct Response, a real asset.
Find more ways to get traffic to it.
Dan shares in this presentation how one of his best ever informercial clients was always trying to tinker with the show, even though the show continued to work great.
Dan instructed him to just buy more time. More spots. Find more places to make the spot continue to work for him.
Creating assets like this is a beautiful thing.
What do you have that's worked in the past and you could pull out today, and have it work again?
What do you have that that's working that could just be placed in another media to work well too?
All you need to do is buy the media, not invent a new promotion, not build another system.
Let me share with you an example in one of my businesses.
We created a program called KidsBowlFree.com which drives kids and families into bowling centers during the summer, when they are typically slower.
It's main purpose is to create a huge database for the bowling center to then sell birthday parties, leagues, fundraisers and other opportunities.
Every year my sales team runs into centers that want something "new."
Some listen to my team and continue on with the program.
Others try something "new" on their own, many come back to the program within a month and 95% of them are back for the following Summer.
Why? Our program works. It's rinse and repeat.
Just because they might be "bored" with it they go searching for new.... Only to discover that the reason they began working with us was because their Summer business was dismal for 10, 20, 30, 40 years or more.
They had success and think that after working with us for 2-13 years they need "new" or that their summer business blues had faded away. Consumers magically wanted to bowl in the summer without getting an offer to come.
They forget that new kids move into the area every year, new kids are born every year, many families move from their community and they need to constantly be working to introduce the new families into the program, not look for something new.
They need to find more places in their community to talk about our program, not look for a new program.
Same for us, we're always on the hunt for a new place to spread our message, rarely are we looking to make a radically new change to the program. Over the years, we've added mobile coupons, then an app, but the core of the program has been mostly unchanged for 13 years!
Emails I wrote 13 years ago still work like clockwork today.
We've created over 30,000,000 new customers and our system consistently works.
Implement More, Invent Less = Grow Faster.
It's counterintuitive, but that's what being a Renegade Millionaire is all about. Thinking radically differently than others.
I'd love to hear from you if you find a way to roll out something that was working and you put it on the shelf.
Want to hear more golden nuggets from Dan? Tune in to BusinessAdvantage TV and search for Acceleration Strategies: How To Speed Up Sales/Buying Cycles, New Lead or Customer In-Flow, Sequential, Repeat or Ascension Purchasing.