Yesterday on our Diamond Call, one of the questions was about creating an information marketing business that generates at least a million dollars a year.
Dan went into depth on why this question needed many other questions answered first, but he shared one thing that is a simple, yet powerful formula for making your business more magnetic.
It's often the foundation for creating an information marketing business that grows quickly.
The same principle applies to new products and services too.
It was a formula that Gary Halbert, one of the best direct response copywriters of all time, used frequently.
How do you use this formula to make your marketing more magnetic?
First you need the star.
If you watch TV informercials it’s common for a star to be involved, often the inventor of the product. A user of the product. Someone who's had a dramatic transformation.
For example, before the George Foreman grill became the best-selling kitchen appliance, it was bought out and sold around Christmas as the gift that few people wanted.
Then George Foreman came into the picture. George nearly passed on the deal, because it was a non-compensation endorsement and payments only made if sales happened. George’s wife overheard the conversation and made him a burger with the grill. He enjoyed it so much that a simple burger changed his mind.
Lean, Mean Grilling Machine became something the entire world could repeat.
The grill and George would become the star of endless infomercials that would run at all hours of the day and night.
Then into many other media choices where George’s Star Power helped to make this kitchen appliance become the top-selling kitchen appliance of all time.
Eventually they bought George out, but his star power was THE thing that launched the grill into the stratosphere.
But you don’t need to be George Foreman to make your marketing more magnetic.
You need to have a Star.
For many of our members who have great success, they become the star of the business.
As Dan says, become a celebrity in your niche. You become the famous person, few know about. But when you go to your industry trade show and events, you become the celebrity. You don’t have to worry about getting mobbed at the airport and the paparazzi hiding in the bushes outside of your home.
Robin Robins in the IT niche is the star of her business, Technology Marketing Toolkit.
Ben Glass of Great Legal Marketing, the star of his business.
Ron Ipach of Repair Shop Coach became Captain Car Count.
You can become the star of your business, your product can become the star of your business or you might find a celebrity who can become the star that launches your business like a rocket ship.
When you have a star, it becomes much easier to write the stories you need to sell.
Next week we’ll discuss Story.
This weekend take some time to think and strategize on who or what can become the star of your story.
Getting this right can be the difference from a grill that sits on the shelf, sells a few units and it's brought out once a year as a gift you give to an in-law you got stuck with during a secret Santa gift exchange, or a grill that becomes the #1 selling kitchen appliance of all time, selling tens of millions of units.