Last week we introduced you to Gary Halbert’s formula for writing great copy.
We focused on just the Star last week. We shared how adding a celebrity, George Foreman, took an ordinary kitchen appliance that sold poorly and turned it into the most popular kitchen appliance in history.
This week let’s talk about story.
Spending time with Dan and interviewing him for more than 8+ hours over two days, this topic came up over and over again.
Creating great copy is all about finding the story.
Creating a story and then embellishing it a bit for impact.
Of course, in Dan’s Magnetic Marketing Stump Speech, he shared the story about going from the Most Annoying Pest to the Most Welcome Guest in the neighborhood.
If you’ve never heard the story you should listen to how he builds the story up…
The story was created to help him sell Magnetic Marketing, which if you’ve read the book or you’ve invested in the program, you know it’s all about generating leads and selling to people interested.
But you want to be selling to “welcome guests” and you don’t want to be an “annoying pest”.
The story Dan created was about him working in the office on the phone when on the door someone kept banging and he stubbornly ignored the person.
The banging kept getting louder.
Finally, it stopped, but the person then came around the house banging on the other door, before Dan finally stopped, answered him.
The annoying pest explained that his bush and fence were on fire. In the dry desert in Arizona, he needed to act quickly to get it put out before his house would start ablaze.
The pest got a garden hose, while Dan was to call the fire department.
In an instant, this person went from the most annoying pest to the most welcome guest.
In Magnetic Marketing you must create lead generation activities to go from cold calling, being unwelcome, into a trusted, welcome guest with the solution to their problem.
Now this quick, fast-paced story is so much better than saying: You need a Lead Magnet to get permission, to then send a follow-up piece, to sell them something. Dan’s magic has always been his ability to create these stories that etch in your mind forever the point he wanted to teach.
This is the same for you trying to convince your customer, client, or patient.
This week over and over Dan repeated, those who can craft stories can sell, those who cannot craft stories will always be outsold.
If you’d like to learn how to get inside the mind of your customers, clients, or prospects in order to write better copy and create better stories that help you make more sales, it’s your lucky day!
This is not for the faint of heart, but if you’re serious about writing better copy and selling more of your services you’re going to LOVE this program.