Our members love him, employees often hate him.
Who is this? It's Dan Kennedy of course.
Why? Dan is the professor of harsh reality and for those who are less success-minded than the entrepreneur, the methods and the ideas that Dan shares to track, measure, and hold your marketing and your operations accountable are seen as "unrealistic".
Things like recording and listening to phone calls that your sales team is on or even your customer service reps.
Without this type of system, it's awfully hard to track who's following your operational system, you do have one, right?
Things like video camera surveillance, of course where it's legal. Why? You can watch and listen to see if scripts are being followed, how your team is treating your customers, clients, and patients.
But many shrug this stuff off and say...not in my store or not at my practice.
In Dan's book No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich he goes into great detail on this topic. If you don't have it, you should get a copy today on Amazon.
But one thing he says is for certain.
When you're not there, what you think is happening, is not happening. Harsh. But it gets you thinking.
Who was the original "Under Cover Boss"...Walt Disney.
Many think of Disney as the 'Happiest Place On Earth', but underneath it's operated by very strict and very frequent tracking and measurement.
Last weekend I read a book by long time member Andrew Lock, Walt Disney's Way, How To Build A Better Business Using The Magical Marketing Strategies Of Walt Disney.
Even as a Disney Fan who's read a number of books, Andrew's book is a MUST read.
He shares some incredible stories about the attention to detail that Walt went to.
As an example, he frequently wore a disguise and stood in line at the most popular attractions in the park to listen to what guests were saying. He knew that getting the feedback at the street level was better than from some fuzzy head researcher.
Walt painted the grounds red, to imply he was rolling out the red carpet for his guests.
Sidewalks with curves, not right angles.
Walt did extensive research to make sure that he was pavement in many areas are just the right color to make sure that photos "popped", I supposed today irrelevant with filters on smartphones, but pay attention to the level of detail Walt was thinking about.
Grab a copy today!