It’s been quite a week, we’re now a few days past the election here in the US.
Seems like there will be many lawyers cashing in on this one.
But this election, in fact, any election can teach you a BIG lesson about marketing.
Elections require you to cater to the majority in order to win.
You have to persuade enough of the population to get you a majority of the votes, ideally legal votes, but the majority of the votes.
In business, we win by not catering to the majority. In fact, you win in business catering and attracting a small minority of the population.
Magnetic Marketing 101 is all about understanding your market so well that you know how to write messages that will intentionally repel bad prospects, and magnetically attract the prospects who are an ideal fit for your business.
You need to understand the psychology of your best prospects. Understand the psychology of bad prospects, why?
Because you can create advertising, and copy that lures in and attracts your best prospects, at the same time working for you to keep bad prospects from clogging up your marketing funnels and systems.
At Magnetic Marketing | No B.S. we have a very distinct type of member we want to attract.
They need to be ambitious.
They need to believe that it’s admirable to be a part of the 1%, 5%, or at a minimum the top 20% of their business category.
They believe in independence vs. dependence.
They believe that most people are wrong about money.
They need to have a study ethic.
…knowing these things makes it much easier to find prospects.
…it’s much easier to write copy.
…it’s much easier to create a community.
…everything is easier.
If you’re trying to cater to everyone, your messages are weak, they are boring and ineffective.