It’s been quite a week, we’re now a few days past the election here in the US. 

Seems like there will be many lawyers cashing in on this one. 

But this election, in fact, any election can teach you a BIG lesson about marketing

Elections require you to cater to the majority in order to win. 

You have to persuade enough of the population to get you a majority of the votes, ideally legal votes, but the majority of the votes. 

In business, we win by not catering to the majority. In fact, you win in business catering and attracting a small minority of the population. 

Magnetic Marketing 101 is all about understanding your market so well that you know how to write messages that will intentionally repel bad prospects, and magnetically attract the prospects who are an ideal fit for your business. 

You need to understand the psychology of your best prospects. Understand the psychology of bad prospects, why? 

Because you can create advertising, and copy that lures in and attracts your best prospects, at the same time working for you to keep bad prospects from clogging up your marketing funnels and systems. 

At Magnetic Marketing | No B.S. we have a very distinct type of member we want to attract. 

They need to be ambitious. 

They need to believe that it’s admirable to be a part of the 1%, 5%, or at a minimum the top 20% of their business category. 

They believe in independence vs. dependence. 

They believe that most people are wrong about money. 

They need to have a study ethic. 

…knowing these things makes it much easier to find prospects. 

…it’s much easier to write copy. 

…it’s much easier to create a community. 

…everything is easier.

If you’re trying to cater to everyone, your messages are weak, they are boring and ineffective.

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About the Author

Darin Spindler is a Magnetic Marketing Legend and is widely known for his complex marketing systems and his ability to get a lot done FAST. Darin was awarded the 2008 Glazer Kennedy Insider Circle Implementer Of The Year. Darin is a contributing author to the NO B.S. Price Strategies book with Dan Kennedy, the millionaire maker. Darin is the Chief Marketing Officer of Magnetic Marketing, where he and CEO Adam Witty are bringing greatness back to the Magnetic Marketing community. Darin is also the co-founder of and has helped to create over 30,000,000 new customers for bowling centers around the globe. Darin also has a done for you marketing services company that provides bowling centers, CoolSculpting salons and spas along with a handful of private clients. Darin is also the founder of Heartland Pizza Company in Green Bay, Wisconsin. Darin used Direct Marketing to fuel every business that he's invested in both online and offline. In addition to his business interests Darin is the proud father of Presley, named after her mother's love of Elvis. Darin is also a 5x Ironman finisher and hoping to get to Kona someday.

Darin Spindler

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