One of the BIG lessons that Dan has taught us over the years is the importance of creating marketing assets, not just marketing promotions.
Wealth is created by the things you own, not the things that you do.
The goal of Magnetic Marketing and Direct-Response is to build a stable of marketing assets that can be deployed and can reliably and consistently be depended upon to deliver acceptable results.
As an example for us the Magnetic Marketing Fast Implementation Boot Camp, has become an asset. For more than a decade we’ve been hosting this event where we can introduce the Magnetic Marketing System to prospects and new members. We have a system to get attendees, we have a format that gets repeated. Recently we were able to integrate Dan Kennedy into every Boot Camp.
All of this is an asset. Since the pandemic, we moved it to virtual and have now had over 800 attendees since May.
It’s rinse and repeat for us, it’s a staple.
My Kids Bowl Free business for the past 13 years has a system for registering bowling centers, we have marketing assets that get little changes to them each year, but 90% of it works like clock work. I have emails that have been written to consumers more than a decade ago…within fractions of a % on tens of millions of emails and consumers…we know what our conversion percentage will be.
Owning these assets has provided me with great time freedom. It’s frankly allowed me to be able to join forces with Adam and Magnetic Marketing. Without these assets, I’d be constantly working to write the next winner.
Mike Lindell Sleeps Well, Not Just
Because He Sleeps With His Own MyPillow
MyPillow is one of the very best direct-response marketers on the planet right now.
Mike and his team have built a marketing machine cranking out pillows and much more now.
You might have an opinion about his pillows, we bought a few, but I’m not a huge fan. I have a favorite pillow and frankly think it’s much better, but it was also 4x the cost of Mike’s MyPillow.
Whether you like his pillow or not, you have to admit he knows how to sell pillows.
Mike has the holy grail of marketing. He’s built a stable of Radio Ads, TV Ads, Print Media and much more that he knows for every $1 he spends, that it will reliably and quickly return more than he’s just invested in traffic.
He’s then leveraged that into retail sales and now he’s selling sheets, dog pillows, mattress toppers and towels.
He’s taking his buyers and selling more related products.
He’s now creating brand extensions and more.
Mike goes to bed every night knowing that if he just puts some gasoline in the engine, by investing in media, later in the day his checking account balance will be heading North!
This is when you can sleep easy, no matter what pillow you may be sleeping on.
What do you have in your business that’s working reliably and can be repeated each and every month or every single day?
Owning assets like this will allow you Freedom.
Owning assets like this will make your company far more valuable when it comes time to sell.
Few businesses have these assets and by investing the time, energy and money now, you’ll get paid much better when it’s time to sell. And make it far easier to sell. If you’re looking at two similar businesses to acquire and one has assets like this and the other does not…which would you buy?
At Magnetic Marketing we’re in the process of writing some radio ads to test and also TV scripts to test which will lead traffic to a FREE Magnetic Marketing Book offer and down our path to Magnetic Marketing Fast Implementation.