Hope that you had a great week.
This week we kicked off our first every 8 Week Magnetic Marketing Fast Start program where I’m guiding Members through the Magnetic Marketing Program and we’re implementing along the way. Each week is focused on one small piece of the system and each week builds upon the weeks before it.
This week we talked about Marketing Math and I provided all participants with great tools they can use to begin measuring their marketing efforts.
One of the most powerful things you can understand about Magnetic Marketing and Direct Response Advertising is the math and the tracking.
If you knew that you spent $1 today and in the next week it would bring you back $9 for everyone invested…how many dollars would you invest?
The reason many businesses fail to grow and are perpetually frustrated with advertising and marketing is that they do not know for certain what’s working.
As an example, in a recent Facebook Ad campaign that I’m running, I invested $60,000+. It’s already generated $159,000 of revenue, create 28,000 new leads and because we know our conversion % within a few tenths of a point, this will generate more than $190,000 by the time our conversion process is over.
If you knew that you could generate $3 for every $1 put in…how much would you invest?
Having facts and data like this is the most powerful force you can have for your business.
If you’re interested in joining the group, you’ll be one week behind, but we recorded session one for you…the next 7 weeks will be jam-packed full of gold and I’d love to have you in the group too!
Message Growth@MagneticMarketing.com if you’d like details.
What’s Your Marketing Plan?
Having a Marketing Plan is key to getting Maximum Money from your business both today and when you look to exit.
Imagine if you’re looking to purchase a business.
Business A has a marketing plan laid out for you. A customer list, a prospect list, and marketing assets that can quickly be deployed.
Business B has no marketing plan. No list of customers or prospects.
Which are you interested in buying? Which are you interested in selling?
Creating your Marketing Plan doesn’t have to be complicated.
As an example for my restaurant, we have a couple of simple things that we do.
- We have an evergreen Facebook Ad targeting upcoming birthdays. That leads to our FREE birthday pizza offer to build our list.
- Every Friday, we send out an email very similar to Magnetic Marketing Minute you’re reading now. Every week there is an offer. Each week this email accounts for about 30% of our revenue.
- Throughout the year we have a few staple promotions around Easter, Mother’s Day, Father’s Day, and Black Friday. Our Black Friday Gift Card sale runs for 10 days after Black Friday. In the first year, we generated about $10,000, the following year, $15,000, and this year over $25,000!
Built by creating a list, then sending offers.
- We have a couple of Every Door Direct mail pieces that work well and can be deployed on-demand.
- We have a Val-Pak Advertisement that can be deployed on-demand as well.
- We have a Weekly Fundraiser on Tuesdays aimed to generate new customers and help local organizations. We create a ton of goodwill and generate many first-time visitors.
I just handed over on a silver platter a system that likely generates about $500,000 of our revenue!
These 6 things also allowed our restaurant to be up in 2020, not crying the blues like so many other restaurants.
Are we perfect, no?
But there’s a plan. A relatively simple one. If I had less on my plate, it would likely be more elaborate, but this works.
I’m sharing this plan in the wide open and yet it’s likely under 1% of restaurants will find it and actually do it.
If you’re ever worried about people stealing your plan, don’t be. Few will ever do a thing with it, which is why few are really wealthy.
Even when handed over on a silver platter, they continue looking for the silver bullet.
If you’ve struggled to build a plan I’d love to invite you to attend the upcoming Ultimate Sales Letter and Marketing Plan LIVE!
==> Details at www.MagneticMarketing.com/ultimate.
We can only have 150 guests attend in person, but we do have a virtual option. We know travel is still out of the question for many including our overseas friends…choose either option, I guarantee that you’ll be glad you did!
Speaking of a marketing plan…
At Magnetic Marketing each Spring we have a “Spring Cleaning Sale”. It’s a small part of our marketing plan and this weekend the SALE is on!
You can save 51% on nearly every resource** in our store until Sunday, May 2 at Midnight.
**Not available on this sale is Magnetic Marketing, Renegade Millionaire 2.0 and Ultimate Marketing Machine.