A financial efficiency to think about is the number of times the same dollar goes out, gets money, and returns with it.
This is why ad budgets are nonsense.
Dan Kennedy once had a client in a private meeting tell him that he's going to go get his master's degree.
Dan described hearing this and feeling bile rising in his mind, because, if you actually take a course in advertising and marketing, there's a whole big module of that on how to do budgets.
And direct response people understand ad budgets are nonsense.
We send $1 out. If $1 comes back with a $1.30, we want to send $1 out again, just fast as we can.
And again, and again, and again and again.
But if we set a budget, what do we do, stop in September, because we've spent all we said we were going to spend? Despite the fact that every time you send it out, it comes back with 30 cents more?
We've hit our ad budget for the year, and we're not going to do that anymore.
We'll just park that $1 over here and it'll wait till next year where we create a new budget.
This is again how big dumb companies operate. Honest. This is what they do.
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Dan Kennedy Presents…
Almost Alchemy: Make Any Business of Any Size Produce More with Fewer and Less
In this presentation, you’ll discover...
- 9 times out of 10 getting more leads in your bucket is not the answer to the problem... you have to fix what happens inside of the bucket first.
- A simple phone script that guarantees you can follow up with every phone call that comes into your business...and how to build a list without spending a single penny more on advertising your business.
- Where wealth is created now in America…it’s in this ONE thing, and if you’re not building this right now you’re making an enormous mistake.
- What you can learn from Disney about solving business problems without increasing your expenses and putting a fortune into the bottom line.
- Why ad budgets are nonsense and how to accelerate your rate of investment in acquiring more ideal customers, clients, and patients…this will change your entire mindset on how you advertise.
- 3 Ways to become more financially efficient with your new customer acquisition and how to identify the BEST leads from the low-value leads.
- The one thing in your business you should not obsess about, it will be shocking to you.
- How to engineer your business to accommodate the ability to do the one thing your competition will not do in order to generate a steady stream of high-value customers, clients, and patients...it’s counterintuitive to what 99% of business owners are willing to do!
- Price elasticity for your business, products, and services begins with this hidden idea (and it’s not building a better mousetrap)…once you hear it, you’ll wonder why you hadn’t thought of this sooner.
- The 4 essential factors that determine who and how to attract the best and most valuable customers, clients, and patients to your business.
- The majority of America is USELESS to you as a marketer and a business owner, this may be the most important thing to understand about Almost Alchemy!
- We’re in the business of this…finding a FEW gold needles in the haystack.
- The 2 types of “Banks” you must have in your business to create maximum wealth from your business.