It’s Darin from Magnetic Marketing and it’s been another fast and furious week.
Earlier in the week, I wrapped up the June issue of the No B.S. Magnetic Marketing Letter, if you’re not yet a subscriber, now is the time to join.
One thing I share in the newsletter is a quick story about my daughter. On Tuesday night she was inducted into National Honors Society. As a terrible student in High School myself it’s been great to watch my daughter thrive in the classroom, in her athletics, and become a strong, confident and independent young adult.
In the June newsletter, I also share a couple of BIG commonalities of the kids I saw getting inducted and how it applies to business and success!
In the upcoming months in addition to the newsletter, we have some incredible interviews with Members and Experts. Two weeks ago I was in Cleveland interviewing Dan for our Diamond level master classes and then creating the content for the next six months for all levels of membership.
My guest expert and member interviews included Dean Jackson, Matt Bacak, Pat Williams, Donna Krech, Nathan Ho, Parthiv Shah, Emily LaRusch, Grant Miller, Brian Hahn, and Mostofa Salama.
The wide variety of information and success stories are both inspiring and loaded with great value.
Do You Have A Marketing Plan?
In the upcoming days, I also have a birthday. Frankly, I’ve been so busy I forgot about it until my daughter mentioned it about a week ago.
Birthdays can be a simple part of your Ultimate Marketing Plan.
I love birthdays as a part of a plan for a number of reasons.
For many businesses like my restaurant, we can easily target upcoming birthdays to build our list. We simply go to Facebook, set up an ad targeting my ideal prospects that have an upcoming birthday. They opt-in for a FREE pizza on their birthday and then each week I’m able to communicate with that list to share with them our newest pizzas, salads, pasta, and ice cream.
We can also mail a birthday card inviting them to dine with us on their birthday and before the virus, we encouraged them to book parties in our party room. It seems like we’re finally getting to a point where parties will be a reality again too!
Another way to use birthdays in your marketing is to celebrate by throwing a ‘birthday party’ for yourself. I remember years ago Yanik Silver had a special offer every year on his birthday.
Personally, I’ve used my birthday as a reason to email members of my Kids Bowl Free program and then provide a discount for one of our products.
There are dozens of ways you can go about celebrating your birthday as a part of your marketing plan or putting on autopilot an evergreen marketing system for birthdays in your business.
This week I received a birthday card from my accountant Mary Guldan who is a longtime Magnetic Marketing Member. She includes a card and a certificate for one of her clients where you can pick up a gift. This year some olive oil from a local oilere.
What I love most about birthdays is they happen every year, you can set them up and let them run mostly on autopilot and then ring the cash register!
Birthdays should be just one small piece of your Ultimate Marketing Plan.
Build the rest of your Ultimate Marketing Plan at our upcoming Ultimate Sales Letter and Ultimate Marketing Plan LIVE! event.