Wishing you and your family a very happy 4th of July weekend here in the USA!

I hope that you get to spend some time with your family relaxing, grilling out or doing whatever you enjoy the most. I’ll be going out for a 4 hour bike ride later today and over the weekend doing a two hour run as I begin my build for Ironman Wisconsin in September.

In this month’s No B.S. Marketing Newsletter I detail a trip I took to Louisville for an annual conference about 10 days ago. I’ll share some of it below and what we can learn from the experience, but if you want the entire story and you’re not yet a subscriber you can join today.

Of course this hotel isn’t the only hotel or business dealing with this situation.

…but I must say that I personally know it’s not “Impossible” to find great talent right now.

Like most things, if you believe it’s impossible, you’ll find it impossible to achieve much of anything.

At our restaurant we had a manager leave recently, frankly I’m glad this person left on their terms rather than me having to remove the person.

This person wasn’t doing their job and was becoming a cancer.

This person took along with him three other full time team members, who each also needed to go.

…but when you have a relatively small team this is a lot of people to remove at one time.

The good news is that between our Facebook page, email list, great team members and Indeed, we have been able to attract better talent than what left, and do it in just a few weeks.

If you tell yourself the story that everyone is lazy and sitting on the couch, you won’t find the talent you need.

If you tell yourself that someone is out there right now looking for a new opportunity because they are being under-appreciated elsewhere... you may find yourself a few winners!

Another reason you may find it difficult to find help is that the culture of your business isn’t fun or unique and you need to fix that.

You don’t need ping pong tables and unlimited vacation to make your business unique.

As an example, at our restaurant all of our food is cooked from scratch, where most restaurants are serving frozen foods from plastic bags dumped in a deep fryer.

So if you love great food and are tired of feeling like you’re served sub-par food…we’re unique.

We also have a pretty attractive schedule. We don’t open on Mondays. We open Tuesdays for dinner only and we close at 8 PM on weekends.

If you love the hospitality industry this schedule is very unique.

We also close on Thanksgiving, Christmas Eve, Christmas Day and we’re not afraid to close if the weather is frightful and looks like it could be a bad day for sales when there’s a blizzard in Green Bay.

Again, unique.

We’ve also created a certification program for our team to learn new skills and we’re working every day to make both our team and business better.

There’s something interesting happening here.

Are you making your business interesting and attractive enough to bring talent to your business…or are you going through the motions?

At Magnetic Marketing we’ve recently added two great new team members.

At Advantage|ForbesBooks we’ve added team members throughout the entire last year and over the past month have recruited some incredible new talent to the executive team, sales team, and marketing team!

It’s not impossible…perhaps it’s the story you’re telling yourself or your business is lacking an interesting and fascinating position that A-players want to be a part of.

Take some time this weekend and ponder.

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About the Author

Darin Spindler is a Magnetic Marketing Legend and is widely known for his complex marketing systems and his ability to get a lot done FAST. Darin was awarded the 2008 Glazer Kennedy Insider Circle Implementer Of The Year. Darin is a contributing author to the NO B.S. Price Strategies book with Dan Kennedy, the millionaire maker. Darin is the Chief Marketing Officer of Magnetic Marketing, where he and CEO Adam Witty are bringing greatness back to the Magnetic Marketing community. Darin is also the co-founder of KidsBowlFree.com and has helped to create over 30,000,000 new customers for bowling centers around the globe. Darin also has a done for you marketing services company that provides bowling centers, CoolSculpting salons and spas along with a handful of private clients. Darin is also the founder of Heartland Pizza Company in Green Bay, Wisconsin. Darin used Direct Marketing to fuel every business that he's invested in both online and offline. In addition to his business interests Darin is the proud father of Presley, named after her mother's love of Elvis. Darin is also a 5x Ironman finisher and hoping to get to Kona someday.

Darin Spindler

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