It’s Darin from Magnetic Marketing.
I hope that you’re having a great Summer!
I’m now about 8 weeks away from competing in my 7th Ironman race in Madison, WI on September 12th. My training is going well and fitness is starting to build. My pace is picking up and my heart rate is coming down, while my endurance appears to be building nicely as well.
I’ve been with the same coach now for 5+ years. He sends me my workouts and checks up on me throughout the year and as we lead up to race day.
Ironman takes real commitment.
Training for 5 years takes commitment.
As business owners one of the biggest challenges that we face right now are employees who look for instant gratification and compensation that would be due to someone with more tenure, and more knowledge…a tiny fraction are willing to put in the time and truly learn a craft. It can be frustrating or challenging for those of us who do.
Business owners fall in this trap too.
Jumping from this tactic to the next tactic. Rather than really digging in deep, implementing, correcting, learning, fixing, and taking the kaizen approach to our marketing and advertising.
Imagine if you made your advertising and marketing just a percentage or two better every day, heck if you just made it slightly better every week.
Where would you be a year from now or a decade from now?
Now is THE time to study, implement, improve and be persistent!
Never Start With A Blank Page Ever Again…
One thing that Dan Kennedy has long taught is that you should never start with a blank page.
Writing copy doesn’t have to be difficult.
Coming up with new ideas doesn’t need to be hard.
We’re in the process of creating our next live event marketing and I was sharing with the team some of the great sales letters from past SuperConferences and Info-Summits where there was always a great theme.
The themes made creating the marketing much easier.
It then drove the postcards, the copy, the 3D mailers, and more.
One of the pieces that I shared with them was from the 2011 Super Conference. I’m including a copy of the cover in the email, but inside the sales letter is even more instructive.
At this event Iain Calder the Former President & Editor in Chief of the National Enquirer was the celebrity speaker. That decision then drove the rest of the sales letter, it became a tabloid.
One ad inside claims “I lost 51 pounds in just 3 days by attending the Info-Summit!”
…of course, it’s nonsense, just like most of the Enquirer, but the ad is amusing, fun and makes reading the sales letter fun.
…another part includes “Oprah throwing a jealous fit”
If you find yourself struggling to write great copy and create great marketing campaigns it’s likely because you don’t have a great swipe file.
Would it interest you to see the entire sales letter?
…and 25+ years of Dan Kennedy’s Famous No B.S. Marketing Newsletter
…and years of Dan’s Famous Diamond Faxes sent to our Diamond Members
…and Dan Kennedy’s Info Marketing Reports…these are his most detailed analysis of the Information Marketing Business…70+ full-length reports
All of this is searchable by keywords!
…over $40,000 in value for $1,997!
For the next 4 days you can get your hands on the Magnetic Marketing Search Engine that includes all of this and much more.
On Friday, July 23rd the investment will go up to $2,497, and by September 1 it will be $2,997.
This is one of the most valuable and interesting services we’ve ever had available.
I shared more details about the Search Engine at the Ultimate Sales Letter Event and you can hear more about it here.