It’s Darin from Magnetic Marketing.
I am super excited for day ten of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. I do really hope you’ve been tuned in to the last ten days because I have covered some really interesting and useful content that Dan sent me straight from his marketing vault so that you could have unlimited access to it all.
Today I want to give you a VIP preview into another one of my favorite Newsletter inserts called the J Squirrel Sales Letter. The very first thing you’ll notice about this Sales Letter is that it’s lumpy mail; it’s 3 dimensional, which makes receivers curious about what’s inside. What they find inside are peanuts, which makes sense with the theme and copy.
Here’s a little snippet of the letter, so you can get the full effect.
“Are you nuts? Everybody's gone. I crawled in through the window and overheard them talking about you. I guess you might be offended by this, but they were wondering right out loud, if you were nuts. It was the mention of nuts that got my attention. Why would they accuse you of being nutty? Because about a week ago, maybe a week and a half ago, they sent you all the information about the Glazer Kennedy SuperConference, offered you a tasty discount, warned you that missing the deadline would stick you out in the cold, and it does seem a little nutty that you didn't reply. Heck, Kennedy even offered to buy you a meal just for sending in your best excuse for not attending. Here are the best ones that have come so far already.
- I’m so rich, I use hundred dollar bills [Deleted for FCC rules]
- Hef asked me to babysit the triplets that weekend
- I’m still grieving over Brad Pitt and Jennifer Aniston's breakup.
- Way too busy working hard to learn how to work smart.
- A tsunami.
Look, here's what I'm worried about. I get blamed for a lot around here, like breaking in and stealing the cashews out of the dish in the lobby, which I do. But hey, I wanted to say don't blame me if you're nuts enough to miss all of this.”
The letter then continues on with everything that will be happening at the event and multiple urges to get the receiver to sign up before it’s too late.
Now, this is a great example of a Sales Letter within the Search Engine that you can borrow as an outline or a template to easily model in your own business. Really, “Are you nutty enough to miss this special offer?” can be applied to any sale that you're having in your business. Having access to something like this that you can literally search and model within minutes means you can reallocate all of that saved time to other places within your business that need attention.
ANY business owner knows just how precious time is. Simply make the investment in the Search Engine and you’ll be on your way to the top of your industry in no time with this HUGE competitive advantage added to your marketing arsenal.
We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.
Yesterday, I shared an insert within one of the monthly Newsletters in which Dan simply asked for feedback from Members on an idea he was thinking of implementing.
If you missed it, click the link below!