It is now day thirteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. I really hope you’ve been tuned in for the last thirteen days because I have been releasing sneak peeks of some real valuable resources that can be found within the Search Engine. Not only have I been talking about the kinds of marketing content you’ll have access to but also how each piece can be useful for virtually any business, so you can get an idea of exactly the kinds of benefits you’ll gain with this investment.Today I want to share with you a Sales Letter that was included in one of Dan’s monthly newsletters, that I found to contain a lot of useful elements for any business looking to write a Sales Letter. This specific letter was an invitation to a SuperConference which read, “Let 12 of North America's top marketing experts show you, in person, the hottest low cost, high return, marketing secrets and strategies to double your business in the next six months.”
The Sales Letter goes on to talk about the speakers and what the reader would gain from them, some really great bullet points about the event and what it would provide, and then a BUNCH of testimonials. I mention this because Dan and I will often get asked the question, “How many testimonials should I include?” The answer is always, “As MANY as you can get!”
Testimonials are really one of the greatest forms of marketing. They’re cheap (often free), easy to acquire, and can be added to virtually any piece of marketing. AND prospective consumers LOVE to hear what real customers have to say before making a purchase.
Some of the useful elements from a piece of marketing like this one include:
- The copy itself
- The use of testimonials
- The bullet points
- The calls to action
- The order form
- The formatting
Every one of these elements can easily be worked to apply specifically to your business with some simple changes to the wording. Within the Search Engine you can find TONS and TONS of Newsletters and Sales Letters, no one exactly like another. Imagine the endless possibilities for new advertising materials literally sitting in the palm of your hand.
We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!
Yesterday, I shared a “work smarter not harder” kind of tool. It is what Dan Kennedy called the Swipe and Deploy Envelope. There are about thirty of these within the Search Engine, and within each one is an idea or strategy that any business owner can immediately take and implement into their own business in no-time.
If you missed it, click the link below!