It’s Darin from Magnetic Marketing.
It is time for day fifteen of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. Today marks the start of the final week of our 21 days, and I am so excited to pack this last week full of some of the greatest resources we have included within the Search Engine. I don't know how anyone can still be hesitant to make this investment after all of the valuable resources I have shared already, but if you are...then I keep tagging along as I bring you on a deep dive into some of Dan’s greatest work dating back to 1994.
I want to take you through the Sales Letter for the 2008 Annual Marketing and Money-Making SuperConference in Nashville, Tennessee, which was actually my first live event as a Member.
The reason I want to share this piece with you is because I want to give you some of the strategy that was behind it, which can be super helpful for businesses trying to create a quality Sales Letter.
Back in 2008 the Apprentice was really big and Dan wanted to use this to his advantage without actually having to get Trump to come to the event. So, instead, he was able to get Christy Frank to actually come and speak, which allowed him to theme the entire event on the Apprentice.
BUT, even better than that, he was also able to get George Ross, Trump’s negotiator and attorney at the time, to come to the event as well. This allowed Dan to create the theme of Money-Making with the Apprentice, which fit very well since it was a very entrepreneurial show.
There is even more.
Dan was also able to get Gene Simmons, one of the founding members of KISS, who is also a brilliant marketer and businessman. Having Gene Simmons then allowed Dan to tie in these really awesome bonus gifts, like a piece of memorabilia signed by the band members valued at more than $3,000, which you had the possibility of winning if you attended the SuperConference.
Dan shared with me that this was the MOST responded to Sales Letter of ALL time and that it was the best SuperConference they had ever hosted.
Having celebrity speakers, creating a theme connected to a well known pop-culture element, and having a big bonus, made Dan’s Members excited to read the Sales Letter, excited to buy a ticket, and excited to attend and listen to what the speakers had to say.
Now, obviously you don’t need to go out and get Gene Simmons to speak at your next event, you could hire a popular band in your community. The point is to place a theme on the event that will then create excitement and a positive association in your customer’s minds with something they enjoy.
It is really all about being creative, and Dan and I know that creativity doesn’t always come easily, so that is why we want you to have these resources to either swipe and deploy or spark ideas for you.
Whether you like it or not, you’re in the business of marketing your business, so why not make it easier on yourself and invest in a resource that literally places everything you need to market your business right in your hand?
We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner. Act now, or miss out on this huge discount.
Yesterday, I took you on a tour through a Catalog that Dan would include in the Newsletter at the end of each year and once in the Summer.