Direct Marketing Strategies & Techniques

Expansion (not just growth), wealth (not just income), access to capital, leverage, and sales-of-your company exit strategies.

In this rare gem of an episode, you get to experience Dan Kennedy speaking at an indoor stadium of over 10,000 people. This was recorded years ago at a Peter Lowe Success Event, where Dan was the last speaker…and sold tens of thousands of dollars in products.

You have to get your head on straight if you’re looking to achieve success and build wealth. If you give a box of the best tools to someone and they don’t know how to use them, can’t get their act together, can’t discipline themselves to learn how to use them, can’t motivate themselves to do what’s necessary, then the tools go to waste.

Dan Kennedy’s original mentor said, “The number one reason there aren’t more millionaires is because most people haven’t come up with enough reasons to do what’s necessary to be a millionaire.

Doing business on YOUR terms can be dangerous. Because most people won’t approve of it. To start, you must think of yourself first…and this in itself is very uncomfortable for most entrepreneurs and business owners.

This NEVER happens! Two of modern marketing’s greatest legends get together for a RARE chat, where Dan interviews Jay on high level strategies and principles.

Welcome to all things Dan Kennedy and his genius. This podcast explores all of Dan’s timeless ‘greatest hits’ over the past 40 years. What you’re going to get in every episode is the best of Dan taken from recordings of sold-out seminars, conferences, interviews, and speeches that have never been published online. You can’t find them in any archives, you won’t find them online, and you won’t find them on any podcast.

The ’secret’ reason long copy usually out-sells brief copy, and lengthy sales letters out-sell short ones is simply time. The longer the prospect stays in my store…

Entrepreneurs and marketers are constantly challenged to be creative. But creativity as it is commonly thought of and practiced is sin not virtue, because it is slow and ponderous; because it begins with a blank slate. One of the most profitably creative entrepreneurs of all time, Walt Disney, said “… .stop talking and begin doing.”

There are key benefits to firing customers, employees, your problem children, anyone you’re allowed to kick out the door…