Discover how to use the written word to cultivate an interesting character that makes you “famous” with your target audience, creates business longevity, and customers-for-life. Dan Kennedy teaches you how to deliberately and strategically create, develop and use “personality” to build your business with this in-depth behind the scenes look that can quickly send you into hyper-wealth-attraction-mode.

Dan shows you his crystallized approach pieced together and put into full use 10-12 years ago that caused his prominence, income, independence and wealth to rise. Now he shows you how you too can carefully develop yourself into a heroic, fascinating and unique character with whom your customers have a continually evolving relationship so you can boost your profits and reputation.