New Customers cost at least five times more to attract than previous customers, so it’s worth your while to create a plan to win them back. Discover the power of marketing to this lucrative group of customers often neglected by businesses—the group who have already purchased from you but haven’t in a long while. Find out the BEST technique for winning customers, patients, and clients back and the carefully sequenced campaign to reactivate the large pool of business who are already sold on your product and service.