In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket.
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works.
No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
No B.S. Grassroots Marketing: The Ultimate No Holds Barred Take No Prisoner Guide to Growing Sales and Profits of Local Small Businesses
Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Can't find enough time? Find out how to use it far more wisely by the man who successfully run multiple business ventures simultaneously.
How to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers.
Debunking the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.
This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people!
By making a few calculated changes, you'll attract more opportunity and money than you ever dreamed possible.
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status.
You want sugar-coated cliches that go down easy? Seek them elsewhere - this book isn't for the faint heart. Kennedy steers you along the bumpy road to growing a business, showing you potholes along the way.
Kennedy offers completely new strategies, tactics, and applications to help Entreprenurs succeed in The New Economy.
Written to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.
The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Learn how to attract more wealth in the next 12 months than in the previous 12 years!
In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.
Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this book is designed to turn any ordinary business into an extraordinary sell.
The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers.
This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business!
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer.
In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction.
From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.
Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience―to open their wallets and give you money!
A radical new approach to selling your customers what they really want - no matter what business you're in.
A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work.
Would you like to know the secrets to achieving more in your next 12 months? Here is your chance to learn about the PHENOMENON™ and see how successful entrepreneurs from all walks of life and economic backgrounds have taken these secrets and created the ultimate lifestyle and income.
Understand why your advertising dollars are being thrown into a bottomless pit—and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan.
The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business.
In Own Your Freedom, co-authors Dr. David Phelps and Dan S. Kennedy describe the freedom you can enjoy when you earn passive income through capital investments like real estate.
This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return!
Created for the 99% of business owners who want to change their good businessinto a GREAT business! These are tried and tested principles that work whether you're doing video, Facebook, cold calling, email, seminars, or whatever platform or method you're using.