Direct Marketing Strategies & Techniques

For small business owners, survival depends on what works today, not a decade from now. That’s why direct response copywriting is your secret weapon: built to sell, not just entertain.

Automation technology can significantly enhance the effectiveness of your direct response marketing and communication methods.

The best direct marketing strategies are those you can consistently repeat and your target audience readily accept.

Marketing isn’t just for marketers. It’s for ANYONE wanting to get ahead in their work or personal life.

Direct response marketing is the life jacket you always wear because your business and the economy are as predictable as the sea–you will get tossed about by rogue waves.

Like most people, your potential customers are obsessed with their cell phones. They can’t resist the urge to check it within seconds of it pinging them with a notification.

In this blog, I’ll reveal a few of my strategies from my best books on direct response marketing. You won’t want to skip how to fix this one very common mistake.

Be wise enough to know when you need help and brave enough to ask for it. Call a coach–a teacher–to help you through ruts and dilemmas.

Reading various genres is good for your brain, mood, and health. If you want to emerge as a leader in your industry, it pays to read as much as possible about direct marketing and successfully selling to customers.

In a world where many think online marketing dominates, direct mail remains one of the best and most effective ways to reach ideal clients, personalize their experiences, and produce measurable results.

Marketing strategies come and go, but one strategy that has never gone out of style is direct response marketing.

COPY–It’s the catchy tagline, emotional story, or informative description advertising your product or service. It’s whatever you write for your audience to read, online or off.

“No B.S. Direct Marketing for Non-Direct Marketing Businesses” by myself, Darcy Juarez, and Marty Fort could be a transformational book for you and your business.

If you want to succeed in business and make a real impact on the world, you need to understand the very foundation our economy is built upon — and that foundation is industry.

Long gone are the days when traditional marketing tactics were enough to reach your target audiences. Smart companies have realized they need to get innovative, and that’s where consumer direct marketing.

Most small-business advertising and marketing stinks. I’ve said this before in the first edition of my book about direct marketing, back in 2006.