Monday, February 21, 2022
Dan Kennedy’s original mentor said, “The number one reason there aren’t more millionaires is because most people haven’t come up with enough reasons to do what’s necessary to be a millionaire.
Dan says the same thing is true about productivity. Most people are just not sufficiently motivated to do everything that’s necessary to be super productive.”
Dan shares his brutal “to do’s” for getting more done…
If you’re looking to get more done in an hour or in your day than you ever thought possible, then listen closely and have a big notebook ready.
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Russell Brunson: Welcome back to the Magnetic Marketing podcast. This week's episode is called extreme productivity blueprint. You have a chance to listen in to Dan Kennedy talking about how to be more productive.
Dan Kennedy: We want to talk about the process of extreme improvement of productivity. And the first thing I would say about it is, is that we often talk about it, but actually we mostly talk about it, has this entire thing being a time management issue. But the truth be told, it's mostly not a time management problem. It's mostly an insufficient motivation problem. It is mostly just not sufficient drive, determination and reason. My original mentor said the number one reason there aren't more millionaires in America, is because most people haven't come up with enough reasons to do what's necessary to be a millionaire.
Same thing's true with being productive. Most people are just not sufficiently motivated to do everything that's necessary to be super productive. This is from Harvey Firestone's autobiography from 1926, which was titled "Men and Rubber", which had a much different and connotation than in 1926 than it would now.
But here's a couple things that's significant. So the first story is, "I was on the hunt day and night for men to buy our stock. It was no easy matter to sell stock in a company that had no assets accepting a patent on which it was losing money. For year, I never saw a man with money without turning over in my mind how I could transfer some of his money into our stock."
Now, what he's just described is specific ambition. That was Harvey Firestone, every minute of every day. If extreme productivity is your ambition, that's how you have to approach that too. You're on the hunt night and day. You're trying to control every single minute, every interruption, every person, everything.
Second then, part of the game plan is self-awareness. So somebody is not going to come around in all probability. Tyson used to have two people whose job was to follow him around all the time, and walk behind him and say, "You're the man, Mike. You're the man." This goes a long way to explaining Tyson's current financial position, that what would be more useful is to have somebody walking around behind you all the time with a baseball bat and every time you were acting in a way grossly and congruent with your stated goals, just haul off and whack ya. Now we're not going to do that as a practical matter. So we got to do it to ourselves mentally, and we have to do it on a real time basis, not a retrospective basis.
See the time to determine whether or not your behavior is congruent with your stated ambitions, is not at the end of the week and not at the end of the month, not at the end of the calendar quarter, not in December.
It's real time, minute by minute, hour by hour, day by day. And what you can't manage, what you can't measure, you won't be able to manage. So we have to have measurement benchmarks of our productivity, and of our congruent behavior. And again, if you want an extreme result, you got to go to the extreme. So you got to be very aware of leverage, value, use of time.
And so like on the dress thing, well, today, if you were going to meet with somebody who might be worth a million dollars to you, would you look like you look? "No", guy says to me, of course not. You might run into the guy in the checkout line in Walmart, that's going to be worth a million bucks to you and you can't be looking like you've been working on your car. That doesn't work.
The other awareness it's important is what you are permitting to happen around you, with you, in it's getting in your way, and kill it. If you aren't willing to defend your productivity violently, if necessary, what exactly are you willing to defend? So somebody is screwing up your productivity. How tolerant of that are you? First of all, how aware of it are you? And secondly, then how tolerant are you of it? I will suggest to you that there's a direct correlation between high income and low tolerance for anything that is screwing up one's productivity. Something they're doing to themselves or something other people are doing to them.
Third, very specific decisions over how you are going to control these things. What you do, where you do it when you do it, who you do it with, and how you do it. Most importantly, probably here is the who. I want to make it very clear that the very first thing on your job list, is your job is to facilitate my maximum productivity and my best mental attitude, so I can be productive. That's your job. That's who you want around you.
And there is no neutral spouse, staff, friend. There ain't no neutral. They're either helping or they're hurting. You talk about going home and getting to work and making things happen. There's eight specific types of actions. So one is immediate, that's a start. General Schwarzkopf, I was on programs with for quite some time. Norm in his leadership talk, he always said, "It's better to get started in the wrong direction than it is not to get started." Because we can fix the direction, we can't fix the not starting.
And he's right about that. So one of my premise is, so I got four or five things, as a result of my being here, that I want to do. I know that the best odds of them ever getting done, is if I start something having to do with them immediately. Immediately. No matter how ill prepared you may be to follow through, start matters. So Carville says, the best time to plant an oak tree was 25 years ago, the second best time is now. So the that's true of everything. The best time, if you can't do it last week, which you couldn't because you didn't, the next best time to do it is right now. So there's enormous power to starting.
Second is visible, puts you on the spot and conveys certain things to others. So visible actions matter from two directions. Third, Renegade Millionaire principles, simultaneous not sequential. And you really got to watch yourself on this, because it's hard not to slip back because you have been conditioned since birth, and trying not to be another one doing it to the kids. You've been conditioned since birth, that everything ought to be sequential. Step one, step two, step three. A and then B a walk before you run. First grade, second grade, third grade. Blue badge before you get red badge, et cetera.You've been conditioned since birth to do everything sequentially.
There's two problems with that. One, that's not how high performers and rich people do anything. So if you're trying to get extreme results, that's not what they do. They run around, make all kind of messes and they start 500 things at the same time, that's what they do.They live in perpetual, controlled, purposeful chaos. That's how they live.
Secondly, the problem with sequential behavior is that in many cases, nobody ever completes the sequence. So financially here's what everybody thinks. So here's how all poor people think about money. They think, "Okay, I got to get a job. Then I got to get my basic stuff taken care of. I got to get my own apartment or then I got to buy a house. I got to get some furniture. I got to have some appliances, et cetera. So I got to get that taken care of. Then if I'm making enough money, to take care of rent, car payment, movies, beer, stuff I got to do, my iPhone, my cable TV, which all that shit adds up. 30 bucks a month here, 30 bucks a month there. Before you know it, you're a trillion dollars in deficit. But so they think I got to get that taken care of. Then if I'm making enough money, I'll start saving some money. Then when I've saved up enough money to make it worthwhile, I'll start worried about investing the money."
Well, see, they never get there doing it that way. Never. Never, on part because nobody ever has any money left over. Nobody ever has any time left over either. And if you got any laying around, time or money by the way that you do have leftover, that you're not doing anything with, somebody will take it. So simultaneous not sequential, massive. Massive, not dinky, a lot of stuff. You do a lot of stuff. You put a lot of stuff in motion all at the same time, with urgency. Everybody understands that they perform more under urgency. I'm always amused in pro football at the two minute drill. These guys haven't been able to move the ball for two hours past the 50. And all of a sudden, even with no possibility of winning the game in a two minute drill, they come down and screw up the spread and I lose a thousand dollars.
How come nobody plays the two minute drill every two minutes? Seemingly you know, congruent is your behavior, congruent with your stated, specific ambition. Synergistic, so we're looking for leverage. How can we make the same piece of work, do more than one thing? How can we make the same relationship, do more than one thing? How many ways can you get productive benefit out of each act, out of each conversation, out of each relationship. Here's your most common productivity drain holes.
Number one, doing the wrong work all together. So a lot of people don't know where their money comes from, and so they're doing low money work. It's surprising how many people don't know where the money is in their business. They may have opinions, they have ideas, but they do not have facts. And that means more often than not, they are working, they're doing the wrong work.
I start asking math questions. How many calls? How much is it costing us to generate a call? What is each call coming into the office costing you? That's like simple math. Ad budget, PR budget, everything you're spending out there in the marketplace, divided by the number of calls you get. Now we know how much each call costs. And so then my next question is conversion percentage. How many of these calls get converted to appointments, which obviously tells us how much it costs to get appointments. And then of course, how many appointments turn into clients, which gets us to cost per sale, which is where we want to get. So what's your call to appointment success rate? What are we doing about the people we don't book appointments with? Now, there's the big opportunity.
Second big productivity, suck failure environments. For me, it's donuts. Now, candidly, like anything else, if I made that my life's work and dedicated all my mental and emotional resources to creating disinterest in, or aversion to donuts, yeah, I know how to do that. And I know the NLP stuff and I know the pressure point stuff, and I know the visualization stuff. But here's a truth for all of you. No matter how much willpower and self discipline and motivation you have, there is a cap. You only got so much and what you choose to spread it around on and use on, ought to be important.
So for me, this is too difficult a hill to climb. It'll suck up too much of those resources and take them away from other more important things. So it's easier just not to put myself in a dunking donuts. It's easier for me to just try and stay out of the environment. So I just try not to go where they're right in front of me. Your environments are full of temptations. Everybody has their own problem with this. For you, it might be your damn iPhone. For me, it's donuts. You got to know what it is, but you got to be in a place that is conducive to what it is that you want to accomplish.
By the way, there are now resources for your internet addiction. There is and I'm serious. There's a thing for example, called Rescue Time, which is an online time management tool that you can pre engineer to nudge you back to work. So when it catches you at YouTube, so you can tell it, "Only let me be at YouTube for three minutes and then shock my testicles"
And you can, well, that's actually how it ought to be rigged by the way, in my personal opinion. But it doesn't do that. It just shuts down YouTube and beeps at you or something. Or you can block the internet all together or for a preset period of time, so you can be engaged to actually work on your computer, without running around.
Oh, three, kind of linked, poor undisciplined work habits. So lack of preparation, all sorts of people show up unprepared. They get on the phone unprepared, they go to meetings unprepared. They go to conferences, unprepared. Who am I trying to meet? Go to their website or their Facebook site, get their picture so I can find them, when I'm in a big crowd. Well, I have more, but these are my three basic schedules. So I have a official calendar that we let people see. We don't let the whole world see it, but we let people I work with see. I have weekly to-do list, monthly, daily, and most importantly stuff is assigned to dates, with start and stop time. Stop time real important.
Most people have a start time for a call. They don't have an end time for a call. They have a start time for somebody coming in their office to meet with them. They don't have a stop time for somebody coming into their office to meet with them. And then the daily script. Here's how the day's going to go, hour by hour by hour, minute by minute by minute. So if I'm doing copywriting today and I'm doing a sales letter for you, and I've allocated nine to 11 for it, it's done at 11. And it has to be, because there's something else scheduled to start at 11:01.
Will finish with some cool rules for you. So here's my approach. Three biggest things to extreme productivity. Number one, if I'm going to go work, by God, I want to work. I want to use every minute. I want to squeeze every drop of juice I can squeeze out of it. And I've done it, everything I've done. Speaking engagement. Man, if I'm going to go speak, I'm going to scheme. What can I do before that engagement to make it as productive as possible? What am I going to do during it? What am I going to do after it? Can I squeeze in a meeting with somebody else? Scheme, scheme, scheme, scheme, scheme. The script is everything by appointment with yourself. So lunch break. There's a timeframe for that on my daily script. There's a start. There's a stop, and then there's another thing starting. So tight, time, allot. Thank you very much
Russell Brunson: Thank you for listening to the Magnetic Marketing podcast with Dan Kennedy. If you love hearing in on these lost Dan Kennedy talks and speeches and calls, then please let someone else know about this podcast. That's how you can help it to grow. And the more it grows, the more free Dan Kennedy we can bring to you. Also, Dan would love to give you the most incredible free gift ever, designed to help you make maximum money in minimum time.
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