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Dan Kennedy Blog

Let Me Paint a Bad Picture in Your Head

I’m in the restroom and I hear people talking on the phones, and all I can think to myself is…

Keys to Direct Marketing Strategy (Part 3 of 3)

There is a big, overriding, giant objective that goes beyond one or two specific techniques…

Keys to Direct Marketing Strategy (Part 2 of 3)

How you create your direct response pieces and get them in front of prospective customers…

I Bet You Don’t Put This On Your Balance Sheet (But You Should)

The only industry that properly values this asset carries it as an asset in their financial records…

Why Every Business Should Publish A Print Newsletter…

All 7 parts are highlighted in my article, “Why Every Business Should Publish A Print Newsletter: The 7 Effects of High, Sustained Influence”...

A Lesson I Still Use From My ‘Amway’ Days…

I spent some young adult years in the Amway business and, unlike many, I actually had a pretty good-sized retail business…

End the Turnover in Your Sales Team

The diagnosis of the reason for all the turnover is correct, but the prescription is wrong…

If I were mute and had to sell, this would be my weapon of choice

I'm about to reveal to you and attempt to sell you on the single most important, most powerful selling weapon that exists, period.

Customers WANT to be told what to do, so tell them

Take charge

Be the MOST expensive in your market

I repeat, be the most expensive in your market

How The Market Appraises You

You gotta have “brass balls”! Charge $7,000…I’m serious

Part 3 of 3: 14 Copy Tips

Astute marketers will apply these strategies in their unique channels and processes…

Part 2 of 3: The Basics of Good Copy

Astute marketers will apply these strategies in their unique channels and processes…

Part 1 of 3: Your Direct Mail Basics

Astute marketers will apply these strategies in their unique channels and processes…

Control Your Life - Get Hungrier Clients

Your intake process will magnify your marketing… I abhor experts who give strategies you can’t use when you’re broke…

Is Word of Mouth Dead?

Know what people WANT if you want to sell more. Referrals…the BEST strategy for selling, and it’s FREE

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