Monday, December 11, 2023
Innovation is often referred to as doing something brand new – something that’s never done before. And it’s rarely the case, although there has been times where some of the companies really took their innovation to the next level.
In this post, I will mention some of those companies. And while they are big brands today — you should really be looking at who was leading them when they first started. You can tell a lot by a leader than you will by the company. Here we go.
First, forget everything you think you know about technology and business success. Today, we’re not just talking about any company; we’re talking about a giant- Apple Inc. This isn’t just a story about gadgets and software. It’s a masterclass in market domination and profit-making innovation.
In 1976, in a cramped garage, Apple began. No frills, no fancy offices. Just raw ambition and a vision. Fast forward to today, and Apple stands as a colossus in technology. How? It's not just about being good; it's about being the best. And here's how they did it:
Apple's success isn't an accident. It’s a carefully crafted strategy. They don’t just create products; they create desire. They build ecosystems where every piece feeds into another, locking in customers and keeping them coming back.
Remember this: Innovation isn’t about gadgets. It's about how those gadgets make your customers feel and how they make them open their wallets. It’s about understanding your market so deeply that you can lead it. It’s about never, ever being satisfied with where you are.
Now like I said I will give you 4 examples so, let’s talk about another giant – to which you may have shopped there, and I’m not talking about Walmart. I’m referring to a market juggernaut.
Amazon, and it's a blueprint for absolute market dominance and a lesson in profit-making strategy.
Back in 1994, in a modest garage, Amazon started as a simple online bookstore. Now, it's a behemoth that has bulldozed its way across industries. How did they do it? Not through luck, but through ruthless strategy and unapologetic ambition. Let's break it down:
Amazon’s ascent to market supremacy is no happy accident. It's the result of a relentless pursuit of customer satisfaction, a hunger for innovation, and an unwavering commitment to staying ahead of the curve.
Let this be a lesson: business isn't just about selling a product or a service. It's about understanding your customer better than they understand themselves. It’s about being willing to constantly evolve, adapt, and innovate. It’s about building a system so robust and adaptable that growth is not just a goal; it's an inevitable result.
Next, I want to talk about the TESLA wizard – The TESLA wizard is purportedly working on inventing a giant pneumatic tube that can whisk you, in your midget car, from L.A. to NYC or vice versa in 45 minutes. We do NOT need any such thing. Although he has done some remarkable things and he needs to be credited for such.
In 2003, Tesla began not in a lavish R&D lab, but with a vision that seemed almost ludicrous at the time – to make electric cars cool and desirable. Today, Tesla hasn't just achieved that; they've turned the entire automotive industry on its head. How? By breaking every rule in the book. Here’s how:
Tesla's story is not just about building electric cars. It’s about building a movement. It’s about challenging the status quo and proving that the impossible is, in fact, possible with the right strategy and mindset.
Let this be your takeaway: To dominate the market, you need to do more than just sell a product. You need to sell a dream, a vision. You need to innovate relentlessly and be unafraid to disrupt. That's not just how you succeed; that's how you revolutionize an industry.
Now you may be in for a shocker because this next example is quite out of the ordinary, maybe even out of the box, but I think this is the ONLY subscription that is likely to survive in the coming future. Disney+ doesn’t stand a chance…here’s who I’m referring too: Netflix
In1997, Netflix began as a DVD rental service. Fast forward to today, and they're a global streaming titan. How did they do it? Not by following trends, but by creating them. Here's the Netflix formula for market domination:
Netflix's journey is a testament to what happens when you dare to defy the status quo. They didn’t just join the streaming game; they rewrote the rules.
Here’s the lesson: To win in today’s market, you can’t just be good; you have to be groundbreaking. You can’t just play the game; you have to change it. You need to be more than just a business; you need to be a trendsetter, a rule breaker, a game changer.
So there you have it – four gigantic companies that really used innovation and took their company from small to big. You can too. If you’d like to learn more about these companies or the strategies they used to grow so big – you can find them inside of my nobsletter.com