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4 Out Of The Box Marketing Ideas

Sunday, December 17, 2023

4 Out Of The Box Marketing Ideas

Any strategy you do not yet know could be considered out of the box.

But realistically, it’s the one your competitors aren’t using that may be a true definition of out of the box marketing idea.

I always told my private clients – go where your customers are and your competitors aren’t. And chances are you may just be using one strategy to acquire customers – which gets as dangerous as it can.

I was once talking to a guy in my Renegade Millionaire Mastermind group, and he was making a million a month, just utilizing Facebook ads, and one funnel.

I told him how risky it was.

Tomorrow his ad account could be shut down and within a minute his million dollars a month business would come falling down without him even knowing.

So it is my recommendation to use ALL strategies or ideas to acquire new customers.

Now here are your four ideas, strategies, tactics, if you may call ‘em that will help your business grow.

Strategy #1: Reverse Pop-up Experience

This is a marketing tactic that doesn't just knock on the door of your customers, but literally sets up shop where they least expect it.

This isn’t your garden-variety marketing. This is about creating a 'Reverse Pop-up Experience'.

Imagine turning conventional wisdom on its head.

Instead of waiting for customers to find you, why not pop up where they already are?

But here’s the kicker – you do it in places where they'd never expect to see you.

Let’s say you're running a bookstore. Forget about those pop-ups in malls.

What about a mini library in a subway station? Picture weary commuters stumbling upon a haven of books during their daily grind.

It’s not just about selling books; it’s about offering an escape, an experience.

Or, if you’re in the health and wellness business, transform a piece of a busy city park into a tranquil retreat.

Free yoga, quick health checks – it's unexpected, it's engaging, and it’s right where your potential customers are trying to catch a breath of fresh air in their busy lives.

This isn’t just marketing; it’s guerrilla warfare against the mundane.

You’re not just pushing a product; you’re creating an experience that sticks with people, that gets them talking.

Reverse Pop-up Experience

Here’s how you pull this off:

  • Scout High-Traffic Areas: Find where your customers hang out, and hit them where they least expect it.
  • Stay True to Your Brand: This experience should scream your brand's values.
  • Make it Interactive: Get people involved. The more they participate, the more they remember.
  • Use Social Media as Your Megaphone: Get this experience all over social media. Create a buzz. Make it something people want to share.
  • Gather Intel: Use this as an opportunity to get feedback and contacts. This is gold for your future marketing strategies.
  • Keep the Conversation Going: Follow up with the people you meet. Personalize it. Make them feel special.

The Reverse Pop-up Experience is more than a tactic; it’s a bold statement.

It tells your customers that you’re not afraid to break the mold, to bring the experience to them. It's not just about being seen; it’s about being remembered, being talked about.

Strategy #2: Shockwave Event Strategy

Picture this: Instead of the usual product launch or sale event, you create an event so audacious, so different, that it sends shockwaves through your industry.

You're not just launching a product; you're creating a cultural phenomenon. I talk about this in my Butts In Seats course or Event Hacks, which you can find inside our Diamond membership at

Let's say you're in the business of high-end kitchen appliances. Instead of a typical launch, you orchestrate a nationwide cooking competition with celebrity chefs using your products.

But here's the twist – the final round is in a busy public area, like Times Square, with live streaming across multiple platforms. It's not just an event; it's a spectacle.

Or imagine you run a fitness brand. Instead of the usual fitness challenge, you create a 'Mystery Fitness Adventure' where participants sign up not knowing what to expect.

They show up, and you unveil a surprise obstacle course in an abandoned warehouse, complete with live music and celebrity appearances. It’s a fitness challenge, sure, but it’s also an adventure, a story that every participant will be itching to tell.

Create Shockwave

Now, here's how you make the Shockwave Event Strategy work:

  • Go Big or Go Home: This is about making a bold statement. Think grand, think audacious.
  • Create Buzz: Leverage social media, influencers, and traditional media. Build anticipation until the public can't ignore what you're about to unleash.
  • Immersive Experience: Your event should be more than just an event; it should be an experience that engulfs your audience, leaving a lasting impression.
  • Brand Alignment: While you're shaking things up, ensure that your event aligns with your brand identity and message.
  • Engage and Involve: Get your audience involved. The more interactive your event, the deeper the impact.
  • Memorable Takeaways: Offer something tangible or memorable for participants to take away, something that keeps the conversation going long after the event.
  • Measure Impact: Post-event, assess your impact. Collect data, gauge social media buzz, and analyze sales spikes. This tells you just how big your shockwave was.

The Shockwave Event Strategy is not for the faint of heart. It's for those willing to take risks, to stand out in a sea of sameness. It's for businesses ready to not just step up their game but to change the game entirely.

Strategy #3: Insider Journey

Imagine turning every aspect of your product or service into an immersive narrative that your customers can experience.

This isn't just storytelling; it's story-living. You're not just selling a product; you're selling an adventure into the heart of your brand.

Let's say you own a craft brewery. Instead of the usual tasting tours, you create a 'Brewmaster for a Day' experience.

Customers get hands-on experience brewing, understanding the process, the craftsmanship, the passion that goes into every bottle. They’re not just buying your beer; they’re buying into the artistry of brewing.

Or consider you're in the high-tech industry. Instead of just showcasing your product's features, you create a 'Future Tech Day' event.

Give your customers a glimpse of the future by letting them interact with prototypes, be part of focus groups, and engage in discussions with your engineers and designers. They're not just buying a gadget; they're becoming part of a future revolution.

Insider Journey

Here’s how to execute The Insider's Journey:

  • Deep Dive Into Your Process: Showcase the nuts and bolts, the blood, sweat, and tears that go into your product or service. Make it real, make it raw.
  • Customer Involvement: Get your customers actively involved. Let them touch, feel, and participate in your creation process.
  • Exclusive Insider Access: Offer something they can't get anywhere else – a sneak peek into your labs, a first-hand look at your creative process.
  • Narrative Building: Weave a compelling story around your brand. Every step of the journey should tell part of this story.
  • Amplify Through Social Media: Document these experiences and share them. Turn your customers into brand ambassadors.
  • Feedback Loop: Use these interactions as a feedback mechanism. This is gold for product development and improvement.
  • Post-Experience Engagement: Follow up with exclusive offers, insider news, or a community forum. Keep the conversation and connection going.

The Insider's Journey is about breaking down walls and building bridges. It’s about crafting an experience so profound that your customers become a part of your brand’s legacy.

Strategy #4: The Ultimate Challenge Campaign

The essence of The Ultimate Challenge Campaign is to create a daring, almost outrageous challenge that directly involves your product or service.

It's about igniting the competitive spirit, about turning your marketing into a thrilling competition that captures the imagination and drives engagement.

Let's say your business is in the fitness industry. Instead of the usual fitness challenges, you launch a nationwide 'Ultimate Fitness Challenge' with a twist – participants have to complete a series of creative, unconventional workouts, maybe even in unexpected locations, and document their journey.

The prize?

Not just a product giveaway but a chance to be featured in your brand campaign.

Or, if you're in the culinary field, imagine a cooking challenge where participants have to create a gourmet dish but with a catch – they can only use a specific set of ingredients you provide, showcasing the versatility and quality of your products.

This isn't just a contest; it's a culinary adventure that puts your products at the center of creativity and excitement.

The Ultimate Challenge Campaign

Here’s how to roll out The Ultimate Challenge Campaign:

  • Craft an Irresistible Challenge: Make it bold, make it daring, and ensure it's directly tied to your product or service.
  • Incentivize Participation: Offer rewards that are too good to ignore. This could range from product giveaways to exclusive opportunities.
  • ​Leverage Social Media: Encourage participants to share their journey on social media. Make it viral, make it a sensation.
  • Engage and Interact: Don’t just watch from the sidelines. Be an active participant in the challenge. Engage with participants, share their content, and fuel the excitement.
  • Document the Journey: Capture the highlights of the challenge. Use this content for future marketing efforts.
  • Celebrate the Winners: Make a big deal out of your winners. Showcase their journey, celebrate their achievements, and make them the heroes of your campaign.
  • Analyze and Adapt: Post-campaign, analyze the results. What worked? What didn’t? Use these insights for future campaigns.

The Ultimate Challenge Campaign is not just a marketing tactic; it’s a spectacle. It’s about creating a buzz, about making your brand the talk of the town.

There you have it – Four different out of box marketing strategies that will allow you to not only grow your customer base, but make you stand out.

This works great for customer retention and referrals.

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