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A Choice For Your New Year

Monday, January 02, 2023

a choice for your new year

HAPPY NEW YEAR! – BUT I think “New Year’s Resolutions” are mostly B.S., with an average life span you can count in days to weeks.

People aren’t really serious about this. It’s just something people do because they’re supposed to, like staying up until midnight on New Year’s Eve or, at that minute, kissing somebody; anybody.

If you ARE going to RESOLVE to do something behavioral this year more than you have in the past, I, of course, have a suggestion.

Most advertising, marketing and selling is confused, random, erratic, un-aimed, and sloppy. I’d like yours not to be. One of the G.O.A.T.’s of Advertising, David Ogilvy said…

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That’s the beginning of today’s Monday Memo for Diamond Members for this week. It all relates to the ‘new year’ numbers you should be focusing on, rather than those useless numbers most like to talk about. We’re faxing it to Diamond members who’ve requested a fax right now and it’s also available in the Diamond members area.

If you don’t have access, don’t go chasing numbers that make zero difference in your advertising & marketing or missing these weekly insights. Join Diamond to get the best resources to meet your New Years Resolutions, including my monthly Masterclasses, Live Q&A, access to 57 Courses and a Search Engine of every newsletter I’ve ever written.

If you’re already a member, your memo is ready in your members area and/or your fax machine. If you’re “old school”, you can get your Monday Memos via fax machine or eFax by submitting your fax number to my team on this same page.

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