Thursday, November 09, 2023
I’ve been in the Dental industry for as long as I can remember. Now if you have a dental business, and you want to become an industry leader, you must create content.
It is no longer an IF or WHEN, it’s a MUST.
We’re no longer living in the 17th century. So if you want to out-compete Dr. John Doe from Next Street, I would advise you to start creating content tomorrow, you can think it over tonight.
The easiest part of marketing a dental practice, especially with your content, is its limitations. You can only serve a certain amount of people in a certain amount of radius, meaning 5 to 20 miles. People aren’t driving further than 20 miles for your services, unless you’re some sort of a specialist and you can solve some big problems.
Now, I know what some of you are thinking. "Dan, I'm a dentist, not an influencer." Or "Dan, my business is about molars, not marketing."
But here's the hard truth: in today's market, if you're not creating content, you're as invisible as a cavity in a rear molar on an X-ray.
Now you may be like…well what kind of content should I create? I’ve listed a few below.
Educational Blog Posts or Articles:
How-To Guides and Tips:
Patient Success Stories:
Remember, content creation isn't just a nice-to-have; it's a must-have. It's the bridge that connects your practice to the world. It's how you show up, stand out, and build a practice that's as resilient as it is reputable.