Monday, February 13, 2023
I have lived a life of constant, profound disappointment. Working in direct marketing and direct-response advertising; writing ad copy, putting together direct-mail campaigns, producing TV infomercials, crafting online media – I have suffered puzzling and frustrating, sometimes expensive failures, a lot.
I have run 8-way split tests and had 7 fail. Of course, we proceed to rake in money with the one for years, but I wanted to do that with all eight. Buying, breeding, owning racehorses and, for 20 years, driving professionally in harness races, I have suffered horribly, a lot. Bought well-bred steeds who turned out to have no heart for racing. Had good ones go career-ending lame.
Driving, I’ve lost races I should have won, and had slumps long enough to tempt quitting. Been in three accidents, one severe. Of course, we’ve also had champion horses including the 2 Year Old Trotter of the Year. I have a highlights reel of my amazing drives and victories. Walls of win photos. Relationships with people I treasure.
Over my 50 years of Work, I have quite literally “made” many hundreds of millionaires and multi-millionaires, but I hear from a tiny percentage of them. I’m the Mom wishing her adult children would call. Some are just forgetful. Others are ungrateful wretches. But I have my many ardent fans. My “Lifers,” active with me in various ways, over decades. I get a flurry of thank-you reports and up-dates around the Thanksgiving season. They make me feel like a proud Poppa.
Being often disappointed, puzzled, frustrated is an inseparable part of being an achiever, a leader, of doing and succeeding at difficult things.
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