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Do you know what the focus of your marketing should be?

Thursday, February 23, 2023

Help! I Need To Find Good Employees

Focus by definition is the center of interest. So when I ask this question, it’s what is the center of your marketing? What is everything that hooks to it?

Most businesses’ marketing doesn’t have a focus. It’s unfocused to the point of random and erratic, which tends to get random and erratic results. Good marketing has a center, a focus, an anchor, and gets there by a sequence of decisions.

I often tell people that if you were pressed and could only have one thing to pay attention to, to grow your business and succeed, you could stop listening to us (and really anyone else) and keep returning to the 17 laws in Napoleon Hill’s Laws of Success, because they can be applied to advertising, to marketing, to selling, to management, to everything…

And probably the most important one is accurate thinking. And the second most important one is organized effort. The emphasis on organized. Because there are a lot of people who are poor and a lot of people who struggle who put in a lot of effort. Just like there are a lot of businesses that have a lot of advertising and marketing – but it’s disorganized.

There are a sequence of decisions that you need to think through to get organized. And it starts with deciding which focus you are going to use as the primary focus of all your marketing.

There are only 3 ways you can go.

  • You can have a product-focused business. Where everything revolves around the product or service that you sell.
  • You can have a market-focused business. Where everything revolves around the target audience to whom it is being sold.
  • You can have a customer-focused business. Where everything revolves around the person, the avatar, who is your customer.

Now, the most commonly used and defaulted to one is product-focused. And people naturally want to focus on the thing they have to sell. But if you have paid any attention to what I have said over the years, by the very fact that this is the most commonly used approach tells you it probably shouldn’t be yours!

So unless you are in the toilet paper business, you need to think long and hard if you are a product-focused business. It is almost always short-lived – with patents easily circumvented, copyrights easily circumvented… it’s a very vulnerable way to operate.

Market-focused is much more sophisticated and Customer-focused is the more sophisticated version of that.

In this month’s Diamond Masterclass “Finding the Center of Your Business” which was released in your members area on February 15th, I’m revealing my blueprint for creating a customer-focused business. This is the same blueprint that I use with my private clients who pay $19,800 for just one day of consulting.

Or if you’re not a member, and you just want to test the waters with my NO B.S. Newsletter, let me give you over $19,997 of pure, money-making training for FREE when you give it a try. For training on this particular matter, you’ll want to start with the Midas Touch Direct training, yours free for giving the newsletter a try.

Dedicated To Multiplying Your Income,

Dan Kennedy
Magnetic Marketing

P.S. Don’t forget, whoever can spend the most money to acquire a customer wins.

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