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Five Direct Response Marketing Methods For Success

Monday, January 29, 2024

Five Direct Response Marketing Methods For Success

Today’s modern age has seen the rise of more and more ways to deliver advertising and marketing messages, but the effectiveness of these methods has declined.

More and more business people have turned into “advertising victims” – confused and overwhelmed and hollered at to do this and that, only to get more or less the same results over and over again.

So, again, I’m here to mute the noise. So you may want to put on those new Apple noise-canceling headphones and listen up, because I’m here to give you clarity on the fundamental principles and methods that are preventing you from making boatloads of cash.

​And while this article will give you a basic understanding – I’d highly suggest joining our NO B.S. Newsletter if you’d like to learn even more about the ins and outs of marketing.

Let’s start with the basics.

Simply put, Direct Response Marketing is designed to provoke an IMMEDIATE response from the customer, either through clear CTAs or other techniques, in order to generate reactions, feedback, and most importantly action to get your customers, clients, or patients to purchase your product or service.

Direct response marketing is a broad strategy, encompassing a plethora of methods that utilize various mediums. Today I’ll be discussing five key methods, starting with:

1. Direct Mail

Direct mail involves sending physical promotional materials, such as postcards, catalogs, or letters, directly to a targeted audience.

​This method allows for personalization, making it more likely that the recipient will engage with the content.

The very first campaign that I did for direct mail was 250 pieces which I put together, licked the stamps, hand-booked the addresses, and mailed out – all to try and sell fake rocks through the mail.

It bombed, and from then on I kept testing and changing things, to the point where I’d sold over 4000 rocks through the mail.

Now, to start it off – any direct mail campaign requires a properly done and designed envelope.

It’s the difference between your mail going into the trash vs. opened. What’s inside is currently irrelevant if the envelope never gets opened in the first place.

Direct Mail

When putting together a direct-mail campaign, it is of vital importance to give careful thought to the design of your direct mail to increase your open rate percentages.

Secondly, there are a lot of mailing lists available, and you can get very sophisticated in selecting them.

99% of all small business and small company owners have very minimal knowledge of this subject, so consider yourself lucky that you’re reading this.

Mailing lists, particularly those tied to national databases, are available for you to acquire and creatively use to gain a huge competitive advantage in your market.

One example is the S.R.D.S. directory: Standard Rate and Data Service. This used to be a physical directory, but today it is 100% digital and online.

It may cost you a few hundred bucks and digging around – but it is essential to any direct mail campaign. Three other basic kinds of lists include Subscriber lists, Purchaser lists, and compiled lists. You can rent these lists in their entirety, broken down into specialized sorts or merge-purged.

2. Email Marketing

Email marketing is a cost-effective and efficient way to reach a large audience directly. By sending targeted emails with compelling content and a clear CTA, businesses can prompt recipients to take immediate action.

Despite all the hype over various social media platforms and the “shiny objects” of other digital marketing tools, email marketing is far from dead.

In fact, targeted email marketing can be one of the most powerful ways to sell to your market and maintain them.

And one of the best ways to make sure your emails get read is through subject lines. In the old days of direct response marketing, we say that the headline for your ad is the ad for the ad.

Your subject line will be the reason why people actually open your email, and is thus, the ad for your email.

It’s common sense that your subject line shouldn’t just be about selling something. There are seven different types of subject lines that you can write, which include the intriguing question, the secret, the personalized one, the bizarre, the Collier principle, the current thing, and the benefit-oriented.

All of these are pretty self-explanatory, however, if you do want a better in-depth dive into these concepts, I suggest listening to one of my podcast episodes: “Seven Types of Email Subject Lines For Improving Rates".

3. Social Media Marketing

Social media platforms offer a direct and interactive way to engage with audiences. Direct response tactics on social media include clickable buttons, lead-generation forms, and interactive polls or quizzes.

Social media analytics provide insights into user engagement, allowing marketers to refine their strategies.

In all honesty – and as a marketing and sales media expert, I see an enormous waste of time and money by people creating small and unscalable traffic but also, in some cases, huge traffic to YouTube videos, Facebook sites, etc., with little monetary results.

However, I also know smart people who manage to consistently use social media for real lead generation and product directly creditable sales results.

There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation.

You may have heard the popular saying that “content is king”, and that’s something I disagree with. The sale is king because without it you have no market share and no kingdom to rule over.

Social Media Marketing

Your social media marketing needs to have an offer, telling your ideal prospects exactly what to do and why they want to do it right now. It should be irresistible and time-sensitive, and give some type of transformative value if they take action.

4. Funnels/Landing Pages

Creating dedicated landing pages for specific campaigns ensures a focused and streamlined user experience. Landing pages are designed to drive a particular action, such as making a purchase or filling out a form. Including compelling copy, engaging visuals, and a prominent call-to-action increases the likelihood of conversion.

Now, there are two major steps you need to take first before you even consider making a landing page. The first is to figure out your offer, and the second is to write good copy for that offer. These two steps go hand-in-hand, so your offer is of utmost importance.

Your offer needs to be hyper-relevant to your audience, and you have to make sure it sounds so good that it's obvious, and the only choice is to say yes.

Matching the bait to the critter is what I always say. If you want to attract affluent, professional working people to a high-ticket weight loss program, the best bait might not be a free PDF on how to get a great set of abs. That’s not what they’re thinking about right now.

However, if your offer was something like free training on “how you can lose those extra 10 pounds in the 30 spare minutes you have after work” then, that’s more likely to attract the kind of clientele you’re looking for.

Again, you need to be extremely specific with your offer, and you need to make sure that there is One Big Thing they can take away from it and apply immediately.

5. Affiliate Marketing

Affiliate Marketing

Affiliate marketing involves partnering with affiliates who promote a product or service in exchange for a commission on sales.

Affiliates use various online channels to drive traffic and conversions, and the performance can be easily tracked through affiliate links and unique promo codes.

So, for example, you’re offering high-price coaching to people who own auto repair shops. How this works is you want to find all the auto repair shop owners that could possibly be interested in buying your coaching.

You’ll go about that by going into search engines, typing in auto repairs, finding all the different websites, forums, and what I like to call congregational areas – which are websites that actually cater to specific information tips, which in this case is for auto repair shop owners. This will look like forums where they can talk back and forth.

Then you’ll find the owner of these sites, or the one who controls these markets, and you affiliate with them. You’ll say hi, show them your offer, and then your special link that they’ll use to drive traffic to your site.

You can pay them however much you want to have them keep your link on their site for however long you need, and if you make a profit then – it’s a win for you both. Because you’ll get the sales, your affiliate will get paid and then will be encouraged to keep being an affiliate.

One of the things we like to do, and one thing you can replicate if you so wish to do so, is give a certain percentage of revenue from our membership to referral partners (often referred to as affiliates) so their membership pays for itself, and they make recurring commissions from future charges.

If you’re interested, you can become a Magnetic Marketing affiliate by going to: https://magneticmarketing.com/mm-jv-registration-signup.

Last Remarks

Direct response marketing employs various methods across both online and offline channels to prompt immediate and measurable responses from the target audience. The successful implementation of direct response marketing into each of these methods requires a deep understanding of the target market, a compelling call to action, and the ability to track and analyze results.

If you’d like to learn more about direct response marketing strategies, you can do so, by registering for our NO B.S Newsletter – but if you want to go much much MUCH deeper, I recommend joining us at Diamond, where we host monthly masterclasses, Q&A, and so much more!

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