Monday, January 30, 2023
I recently got a long letter from a Lifer, after she attended her first mastermind meeting populated by “online marketers.”
When it was her turn to share, she showed the direct-mail piece she’s mailing at a pace of 100,000 a month (generating, after her entire process, about $1.00 NET PROFIT per piece mailed) and the ½-page and full-page newspaper ads she’s running in many cities ‘n towns at remnant rates i.e. deeply discounted.
She quoted me from 1996: “Only a chump pays Rate Card.” People reacted like jungle savages in the old Tarzan movies to the explorer showing them “FIRE” with a book of matches. Many can’t imagine how this can be – money made WITHOUT THE INTERNET.
RIGHT NOW, I have clients in varied businesses, local and national, using TV, Radio, Newspapers, USPS, EveryDoorDirect-Mail, their own Direct-Mail, even the lowly Yellow Pages, making great money by doing so.
Most integrate all the Offline with Online Media. I’m for an “all of the above,” integrated methodology. I am adamantly opposed to Online Only.
For decades, I have preached…
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