Kim Kardashian’s 250,000 fine…

One of my long-time fans (pardon pun) built a very successful company named Big *ss Fans. But this could also describe people who blindly follow their favorite celebrities’ endorsements.

Late last year, KIM KARDASHIAN (see- there’s a theme here) got fined $250,000.00 and had to sign a 3 year consent agreement with the SEC as penalty for promoting a particular crypto coin to her fans in social media that then went bust, turning all the investors’ money into dust.

She was fined for failing to properly disclose her compensated interest in being the promoter. Selling (unregistered) securities is different than selling underwear or perfume.

She was not alone – a few other celebrities got similarly punished.

What you should know is that Celebrity DOES matter and IS powerful even when it shouldn’t be. Humans are NOT going to wise up about this suddenly ‘cuz it’s a “new” year.

When you are a Celebrity to an ‘audience’ or rent and smartly use one, you usually have a lot of marketing power and advantage. True at the turn of the century. True in the 50s when TV was young. True now.

But, my point is…

— — — — —

That’s the beginning of today’s Monday Memo for Diamond Members for this week. Every week I fax a private message to Diamond members who’ve requested it on my thoughts of the week, be they random or very very important & specific.We’re faxing this to Diamond members right now and it’s also available in the Diamond members area.

If you don’t have access, choose NOT to miss my ever changing weekly insights, included with monthly Masterclasses, Live Q&A, access to 57 Courses and a Search Engine of every newsletter I’ve ever written (and more) by joining Diamond today!

If you’re already a member, your memo is ready in your members area and/or your fax machine. If you’re “old school”, you can get your Monday Memos via fax machine or eFax by submitting your fax number to my team on this same page.

MERRY CHRISTMAS! I hope you are having a most enjoyable Christmas season.