Wednesday, October 25, 2023
I’ve been asked a few hundred times about which books I recommend to readers. Really, they want books on good marketing.
Now there’s always a bias because I can always point to my own books.
I mean, if you want to learn marketing just read the Ultimate Sales Letter & The Ultimate Marketing Machine, they’re great, but if I were to take out my own books, and recommend a few that you could read as a serious student of marketing.
As many of you may know, I've spent decades in the trenches of the direct-response marketing world, and along the way, I've come across several books that have not only influenced my thinking but have shaped the very foundation of marketing as we know it.
Here they are as a resource for you:
These books are not just recommended readings; they are essential investments for anyone serious about mastering the art and science of marketing. The principles they teach are timeless, and I owe much of my success to the wisdom contained in their pages.
And while I've always been an ardent advocate for learning from the greats of the past and present, over the years, I've also penned down my own experiences, strategies, and insights into several books.
My goal has been to demystify marketing, to bring it down to its bare essence, and to provide actionable strategies for businesses of all sizes.
If you want to jot down some of my books, here they are as a reference.
Writing these books was more than just sharing my knowledge; it was about creating a roadmap for businesses.
Over the years, I've seen too many businesses get lost in the B.S. of marketing fads and shiny new tactics. My books aim to be a compass, guiding businesses towards proven, time-tested NO B.S. strategies that work.