These four stages are also called AIDA, which you’ll later learn if you ever get into copywriting.

Now creating a successful funnel isn't some paint-by-numbers gig. It's equal parts art, science, and good old-fashioned elbow grease. But if you're looking for the a blueprint, here it is:

No guru or expert in the world can tell you the exact formula for funnel success. Sure, we can get close through past experience, but I'm going to tell you something you might not want to hear: fall in love with data. Customer behaviors, purchase patterns, browsing histories—it's all gold. Tools like Google Analytics, if you’re running ads, backend platforms such as Facebook Business Manager, Instagram, and now TikTok are your best friend. They can show you who's visiting your funnels, what they're looking at, and how long they're sticking around, what percentage opted in…and ultimately, how many bought vs how many did not. And from there on, you can use retargeting strategies to bring them back or follow up via email, text messaging, and more.

If you're not A/B testing, you're not really marketing. It's as simple as that. Always test your headlines, your images, your calls-to-action—test everything. You're not looking for "good enough," you're looking for "can't do better." The best marketers in the world always try to beat their current controls.

People want to feel special, like you're talking directly to them. And with personalization, you can do just that. Act like you’re speaking to one customer, client, or patient. Use your data to craft messages that hit home. And don't forget about retargeting. If someone shows interest in your product, don't let them walk away. Keep your brand front and center and lure them back again and again and again until they buy.

Automation is like cloning yourself. Suddenly, you're everywhere at once. It’s one of the 4 ways to leverage yourself. Automate your email marketing, your social media posts, and your ad campaigns. Make sure your message hits when and where it's most likely to make an impact.

If you want to take it further…you can have people automate the work you would do.

Example: Hiring an expert that's better than you at the job.

Here’s a little caveat: I have a saying, “you never want to outsource two things – Your marketing and the checkbook.” So you create the strategy and let the person do the work.

But if you want to grow over time – you’ll need people, content, team, or code to help guide you to the next level. And lastly, don’t forget the art of engagement. Sure, the numbers are essential but don't forget the human element. Tell stories. (Highly recommend grabbing one of my books and learning story selling) and spark conversations. Make your brand something people want to be a part of. The best funnels don't feel like funnels—they feel like a journey the customer is thrilled to take.

Now before I end this, here is an example outline for a funnel you can use to grow digitally:

Remember, a funnel is nothing more than grabbing a prospect's attention and turning them into a customer.

And he who can spend the most to acquire a customer – wins. If you want to learn more about creating successful funnels…you can join my NO B.S. newsletter, where I share monthly content and strategies so you can stand out from the crowd and win at the game of business.

Let’s get into it…