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Why James Cameron’s Avatar Is Winning (again)

Friday, January 27, 2023

Why James Cameron’s Avatar Is Winning (again)

From an article in Deadline, titled:

‘Avatar 2’ Rises To No. 5 On All-Time Global Chart; Will It Overtake ‘Titanic’ Next?

“James Cameron’s Avatar: The Way of Water has surpassed $2.054B globally, and jumped up a notch on the all-time worldwide chart….

“As we wrote on Sunday, this advance was expected this week, while the next film in the sights for Avatar: The Way of Water to beat is Star Wars: The Force Awakens. That will happen across the coming days and give James Cameron three of the top four highest-grossing titles globally.

“After that, can the filmmaker’s Way of Water beat his own Titanic? Through Wednesday, Way of Water is about $135M away, and is expected to pass the tragic story of Rose and Jack. However, there’s an asterisk here since Paramount is doing a Titanic global re-release in time for Valentine’s Day…”

How does one man have the 3 of the top 4 performing films ever in the worldwide box office?

There was a great interview I read at the hair place with James Cameron, the guy that originally produced Titanic. It was in Premier Magazine, and you ought to read it.

One of the things he talks about is how we can't put the genie back in the box in terms of the size of movie budgets. The movie going public has a certain level of expectation - we can't control the cost.

What we should do is just bite the bullet and double the price of the tickets.

His whole contention is the article is, ‘Screw this incremental increase stuff, jack the price of the tickets up. Will it hurt movie attendance? Not much and not long.’

He said, ‘Here's the deal, nobody just goes to the movies. The movie is part of an evening of entertainment, dinner, a stop afterwards, and it's probably the cheapest item on the whole budget. It'll take the bump.’

I mean, it's brilliant thinking.

Aside from inflation, Cameron went on to create IMAX spectacle movies in 3D that are must sees. He took his own medicine.

Now most people wait too long afraid of this and then they don't raise them enough.

If you look for a play to increase your income, here's where you look!

Raise your fees or prices without sacrificing volume or without sacrificing some volume, but not sacrificing enough volume that it undoes all the profit that comes from raising the prices and the fees.

Here's what I can tell you about raising prices: Almost everybody waits too long.

Don’t stagnate your growth by keeping your prices low. Create something worthy of raising your prices. Actually, this is something I taught practically word for word just after Titanic came out in my “Midas Touch Selling” program, a bonus in my NO B.S. Letter offer, and that’s just one principle from my training. Imagine what you can do if you implemented more than just one of these into your business.

If you’re not a member yet, let me give you this course along with others all worth $19,997 for free when you try the newsletter this weekend. If you apply just one thing every month, imagine where you could end up someday.

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