Retaining customers should be a top priority for any business looking to thrive in the long run.

Building a successful business is all about creating long-lasting relationships with customers. We all know that person who goes to the same coffee shop religiously every morning, or who wouldn't dream of buying from another brand.

When a customer buys your product or signs up for your service, that's great – but it's not enough. You also need them to actually use and enjoy what you offer.

People starting small businesses often don’t have a lot of budget to work with. Money is tight these days, and that can make promotions a challenge.

Marketing strategies are fundamental plans that businesses use to achieve their marketing objectives and goals.

Learning how focusing on the right customer journey KPIs can help you better understand customer behaviors, pinpoint issues, and gain actionable insights.

From the initial spark of awareness to the ongoing relationship post-purchase, each stage plays a pivotal role in shaping the customer's perception and loyalty.

Businesses make use of marketing budgets to determine how much they can spend promoting products, and it determines the range of marketing activities they can undertake in a fixed period.

Learning how focusing on the right customer journey KPIs can help you better understand customer behaviors, pinpoint issues, and gain actionable insights.

Customer journey analytics is the process of tracking and analyzing the path customers take when interacting with a company across all touchpoints.

Tracking how customers hop from channel to channel engaging with your brand can make your head spin.

Cross-category marketing – also known as cross-industry marketing or co-branding – is a strategic collaboration between brands in different product categories to promote each other to new audiences.

Over the years I’ve observed how frequently entrepreneurs bankrupt themselves with expensive advertising and marketing schemes when low-cost methods would better serve their interests.

Category awareness refers to how familiar your target audience is with the particular product or service category your business operates in.

The key to creating the best bus stop advertisement is to create ads that resonate with your target audience, are visually appealing.

Social media marketing is all everyone ever talks about these days, yet it is incredibly rare that any of these people actually know what they’re talking about.