Dan Kennedy Blog

Dan Kennedy's Direct Marketing

if you want to learn how to position yourself with the key selling strategy that allows you to become not just an authority but a celebrity in your field…

Dan Kennedy's Direct Marketing

let’s take business-to-business as an example, but my suggestions apply here equally well with consumer marketing…

Dan Kennedy's Direct Marketing

this is a longer post, but it’s appropriate for the times we’re facing, because if you’re going to achieve high levels of success in selling…

Dan Kennedy's Direct Marketing

Most marketers under-market to their own customers…

Dan Kennedy's Direct Marketing

Not everyone in your life is going to understand this…

Dan Kennedy's Direct Marketing

Why do some products get a deal on shark tank?

Dan Kennedy's Direct Marketing

The wrong focus could be why so many people want to haggle on price…

Dan Kennedy's Direct Marketing

Never let your ego tell you, “There's no good reason they’ll say no to your offer…” Use this simple step I use in my million dollar sales presentation…

Dan Kennedy's Direct Marketing

The true positive thinker acknowledges potential and existing negative circumstances and reactions and engineers a plan to overcome them in order to achieve you positive results.

Dan Kennedy's Direct Marketing

Today’s marketing/media landscape is more cluttered than ever, crowds all trying to yell louder than the others…

Dan Kennedy's Direct Marketing

Very few sales professionals have achieved such mastery of the fundamentals that they need to move on to esoteric techniques.

Dan Kennedy's Direct Marketing

the truth about the subscription model is regardless of…

Dan Kennedy's Direct Marketing

You can’t walk five feet on Main street without seeing a help wanted sign

Dan Kennedy's Direct Marketing

Jack your prices and increase your average transaction amount.

Dan Kennedy's Direct Marketing

this is an inseparable part of being an achiever, a leader, of doing and succeeding at difficult things…

Dan Kennedy's Direct Marketing

A small taste of the full Q&A on “Speech to Sell”

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